Fetch promises to be ‘far more active in the market’ with new $5m campaign
Subscription TV service Fetch has launched a new $5m campaign, positioning the platform as the best place to access everything from streaming services like Netflix, to YouTube and free-to-air TV channels.
Since rolling out a $10m rebranding campaign in 2017, in which ‘TV’ was dropped from the brand’s name, Fetch has been fairly quiet, but the company said that’s all about to change with this campaign.
The campaign was produced with the team in four different locations, talking over Zoom while the talent and crew were in an almost-empty studio, to adhere with COVID-19 social distancing requirements.
Why do all Australian tv services feel the need to put a family and couch in every ad? It’s like they still feel the need to establish the concept of tv for us – you don’t see Netflix doing this. Give or take some content you could put a Foxtel, Stan, channel 7/9/10 logo on the end of this no problem.
I think agencies feel threatened by internal tv departments and always suggest a shoot, (with a couch) when a decent strategy and an edited content promo would work just as well.
This isn’t a commercial, it’s an instruction video.
Another uninspiring and boring ad by fetch. They are still trying to explain what their service is with an outdated
UI. It might be worth them looking into a new creative agency or doing some customer research. If they had done this with this campaign they wouldve realised a 60sec ad showing a UI with a family infront of a TV on a couch no longer works in a very competitve market with players such as Netflix and Foxtel.