NRL proposal to go five nights a week receives mixed response from media buyers

July 15, 2015 12:48

Senior media buyers have expressed mixed views over the prospect of the NRL broadcasting games up to five-nights a week, under a proposal which would see Network Ten share coverage with Nine or Seven.

The Sydney Morning Herald yesterday reported the NRL, which is currently tendering its sports rights, could look to schedule a game on Ten on Thursday night, a game on Nine or Seven on Friday night, three matches on Fox Sports on Saturday, two games on Nine or Seven on Sunday and a Monday night game on Fox Sports.

“I’m a mad sports fan but would I want to watch the same sport five nights a week? Probably not,” said Chris Walton, managing director of independent media agency Nunn Media.

“There is a risk of splintering the audience. Yes, if there was a game you wanted to watch then yes it would invariably be on, but I worry this wouldn’t work.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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