Morning Update: GoldieBlox spoofs ‘This is Your Brain on Drugs’; Thailand gives life to insurance ads
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Ad of the Day: GoldieBlox Spoofs ‘This Is Your Brain on Drugs’ in Egg Spot for Easter
“GoldieBlox is back, and this time, the brand’s girl-power message is targeted directly at grownups.
In a clever nod to the iconic “This Is Your Brain on Drugs” campaign (and right in time for Easter), GoldieBlox has created its own egg-centric spot, “This is Your Brain on Engineering,” to illustrate the dangers of limiting girls’ playthings to princess dolls—and, more important, the positive effects of exposing girls to science and engineering.”
The Guardian: Ex-News of the World managing editor denies telling staff to falsify names
“The former managing editor of the News of the World has flatly denied telling journalists to “falsify” the names of those the paper made cash payments to for stories or pictures.”
Mashable: Touching Thai Ad Proves Heroes Come in All Forms
“Thailand has managed to give life to insurance ads in a three-minute spot titled “Unsung Hero.”
The ad paints a touching story of a young man committed to helping those around him. He feeds stray dogs, gives his elderly neighbor bananas and gives a begging schoolgirl extra cash.”
The Huffington Post: Why Anna Wintour Put Kimye on the Cover of Vogue
“It must be said that I’ve never been very Vogue. It doesn’t matter how many times I buy Vogue or play Madonna’s more accessible version of Vogue; Vogue has just never been a close relative of mine. I just don’t have any Vogue blood pumping through my system. I don’t own a thoroughbred race horse or for that matter, mount one to play polo at the weekends in my country estate. I can barely pronounce even the simplest of French words, aside from those I studied in art class (and boy was that a struggle) and my hair is more often than not a large uncontrollable mass of hyperactivity, following years of chlorinated pools and salt water from Sunday Nippers down at North Bondi Surf Club.”
The Guardian: Game of Thrones 2am simulcast opener watched by 9,000 in the UK
“Sky Atlantic’s 2am simulcast of the Game of Thrones series four premiere for hardcore fans averaged 9,000 viewers, while more than 1 million watched the episode in the UK across two broadcasts or via Sky+ recording on Monday.
In the US, the Game of Thrones premiere attracted HBO’s biggest audience since The Sopranos finale in 2007, with 6.6 million for the initial 9pm transmission, and another 1.6 million for an 11pm repeat.”
Mashable: Report: Samsung Outspent Apple in U.S. Handset Advertising Last Year
“Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media.
Samsung spent $363 million advertising its smartphones in the U.S. last year, down 10% from $401 million the previous year. Apple spent $351 million, up 5%. Out of that figure, $339 million went to TV advertising. Overall, however, Apple spent $627 million on advertising all its products in the U.S. last year vs. $614 million for Samsung, according to Kantar.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin