Morning Update: How Peace for Paris sketch was born; Twitter trials more emojis; Pat Fallon’s greatest work; tweets for Paris
Adweek: How a Designer’s ‘Peace for Paris’ Sketch, Made in Minutes, Became a Global Symbol
Friday’s terror attacks in Paris produced an avalanche of empathy online, and proved once again the power of simple images to unite people in times of crisis.
From Facebook’s feature allowing users to overlay profile pics with a filter of the French flag to a Charlie Hebdo cartoonist’s #ParisIsAboutLife sketch, the most affecting responses were simple and visual. And none was more compelling than Jean Jullien’s sketch combining the Eiffel Tower and the peace symbol—an image made in just minutes on Friday that soon rocketed around the web, becoming a symbol of hope and defiance amid the grief.
It was made by 32-year-old French designer and illustrator Jean Jullien, who tells Wired that he started on the sketch within about a minute of hearing news of the attacks. (He was on holiday at the time, not in Paris.)
Campaign: Pat Fallon’s legacy: network’s most high-profile ads
Pat Fallon, the renowned adman who co-founded Fallon Worldwide, died on Friday aged 70, leaving behind a network which has produced ads seen across the world.
Fallon created Fallon McElligott Rice in 1981 in Minneapolis, alongside Tom McElligott, Nancy Rice, Fred Senn and Irv Fish. It opened its first overseas office in London in 1997, before the network was bought by Publicis Groupe and renamed as Fallon Worldwide in 2000.
Maurice Lévy, the chairman and chief executive of Publicis Groupe, said of Fallon: “Pat was one of the greats of our world with an incredible passion for remarkable work.”
Techcrunch: Not Into The Hearts? Twitter Appears To Be Testing Multi-Emoji Reactions
Yes, the fav turned into a like. The star turned into a heart. Some tweeters were not very happy about this change even though Twitter said engagement was just fine…increased among new users, in fact.
Today, we’ve learned that Twitter, which tests many things all of the time, is letting folks play with the ability to share reactions in multiple ways….by way of emojis. Forget the heart. And the star. If you want.
Digiday: After a year, Google’s effort to get ad-avoidant site visitors to pay flounders
A year after launching Google Contributor to give publishers a way to charge for their content, uptake has been slow.
With the Google product, introduced last November, readers can contribute from $1 to $15 a month to see from 5 to 50 percent fewer ads on the sites they visit. Google launched the effort with a small group of publishers including The Onion, Mashable and Imgur before opening it up to all publishers in July.
But so far, the idea has gotten little interest from readers or marketing support from Google, according to multiple publishers that have partnered with Google on the platform.
The Drum: Mashable’s ‘En mémoire’ Twitter account is sending out one tweet for each Paris victim
Mashable has created an ‘En mémoire’ Twitter account to honor the victims of the terrorist attacks in Paris on Friday 13 November.
Tweeting from the handle ‘@ParisVictims,’ the tweets include victims’ ages, careers, hobbies and photos. Users can contribute using the hashtag ‘#enmémoire.’
The account stems from Mashable’s ‘Everything we know about the Paris attack victims’ page, where the site is gathering information about each person.
