Australians love sports, news, reality TV, and seamless brand integrations -- and Nine has got them all, and then some. That was the overriding message at the media company's warm and friendly 2026 Upfront, held at Carriageworks in Sydney on Wednesday afternoon. There was no cavalcade...

New dashboards, fancy metrics, endless measurement tools – marketing has never been noisier. Paul Sinkinson, APAC managing director at Analytic Partners, explains why the smartest marketers stick to strategy first and let measurement serve, not distract, their decisions.