Theory Crew welcomes several new clients
Theory Crew has added Nando’s Grocery, Fantastic Furniture, Hada Labo, Hydrodol, and Gelous to its fast-growing client roster, Mumbrella can reveal.
Theory Crew will work with Nando’s Grocery to unveil two new products: PERi-BBQ Sauce and PERi-Dressing. The agency will employ an integrated, socially-led strategy to promote these additions.
Fantastic Furniture and Theory Crew will leverage innovative gifting and influencer tactics to engage audiences through a cohesive social campaign celebrating the Australian furniture retailer’s 35th birthday this year.
Meanwhile, Japanese skincare brand Hada Labo Tokyo – which is known for its Superior Hydration with Super Hyaluronic Acid – will engage Theory Crew for its PR and influencer campaigns as the brand gears up for several new product launches in 2024 and into the new year.
Proudly Australian-owned and made, Theory Crew will also promote Hydrodol’s range through sampling at major events nationwide.
Also, leading New Zealand nail care brand Gelous is re-entering the Australian market. Theory Crew will raise brand awareness and connect with consumers who value salon-quality manicures in the comfort of their homes via an integrated sponsored media and influencer campaign.
The agency also recently welcomed Driscoll’s Sweetest Batch Blueberries, Kärcher Spring Cleaning, Monde Nissin Australia – Peckish, and celebrated the return of historic client Skin Physics.
Theory Crew founder and managing director Felicity Grey said the recent announcement of nine clients is a testament to her team and a celebration of the agency’s performance after 13 years in the industry.
“FY25 to date has been extremely fruitful and exciting for Theory Crew – new clients, welcoming back previous clients, a new office, and a re-brand,” she explained.
“As we move into the final quarter of 2024, we are committed to making magic for our clients and growing our team. Theory Crew is all about delivering campaigns with impact, and we will continue to do so.”
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