University of Adelaide releases first campaign with Richards Rose

Richards Rose has released its campaign for the University of Adelaide after it was appointed to the university’s brand and creative services account in October 2020.

The ‘Make History’ campaign highlights the university’s accomplishments, such as being the first university to admit women.

The 60 second spot lists some of the University of Adelaide’s achievements, such as having several Nobel prize winners and the first female Australian Prime Minister, Julia Gillard, amongst its alumni. The spot also references the COVID-19 pandemic, featuring COVID sniffing Labradors. It ends with the line; “So, what’s next?”.