Winners of the 2019 Re:Act challenge announced
Hard Edge has announced the winners of the 2019 Re:Act challenge, which asks communications and design students to come up with road safety campaigns.
The announcement:
Students in the annual Re:act program develo fresh thinking and positive messaging in their road safety campaigns to speak to, raise awareness, and influence their peers to share the roads responsibly. As part of Re:act 2019, 43 communication design students across Swinburne University in Victoria and University of Technology Sydney (UTS) in NSW were challenged to create a campaign that builds shared responsibility between vehicle drivers and vulnerable road users, including pedestrians, cyclists and motorcyclists, and encouraged understanding between different road user types.
This was the first year the annual Re:act program expanded outside Victoria. It is intended the program will expand across Australia in 2020, with plans to introduce it internationally starting with the UK.