Audited digital publishers to be obliged to give more info from July

Australia’s publishing audit body has moved to clarify the rules on reporting of digital sales.

The announcement came from the Audit Bureau of Circulations because of rising expectations that all publishers would be obliged to include their digital sales data alongside their print numbers from July 1.

However, the ABC has now stated that the rule change on July 1 will only apply to publishers who choose to audit their digital data. From that date, they will be obliged to split the information on their paid digital sales across the categories of digital enhanced versions, digital replica versions and paid website sales rather than combining the numbers. Publishers who don’t want to publish any digital numbers at all, will be entitled to do so.

The numbers under this system will cover the period beginning in July and cover the ABC reporting period the ends on September 30.

Paul Dovas, CEO of the ABC, told Mumbrella: “This is a clarification of what was always intended, but there were different interpretations.”


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