Opinion

Telstra’s lesson in marriage equality – corporate social responsibility is not to be toyed with 22

Why specialisation is only the first step toward survival 7

Col Allan and me – When the boy from Dubbo first hit the Big Apple 2

How to make a McWhopper and put your competition on notice 1

IPG Mediabrands out of SMI: why did they quit and what could it mean for the industry? 1

Listen to your customers (because if you don’t, someone else will) 4

Telstra and marriage equality: when the bandwagon loses a wheel 26

Heed the media lessons from the Port Arthur massacre 3

What’s with all the chatter about Facebook chatbots? 3

Why I finally embraced Snapchat 3

The Notes You Don’t Play 2

The art of taking it in-house: Ed Smith on Foxtel’s digital/programmatic journey 3

Influencers and bloggers don’t need a code of ethics if they conduct themselves professionally 32

11 important lessons we can learn from entrepreneurs 11

Nick Chan has landed his dream job – but it’s not the same company anymore 2

Remember less, search more 5

The Art of Automation 4

The Most Expensive Google AdWords in Australia by Industry 18

What’s the story behind those spikes in social media engagement? 2

What does Bauer Media need to do to become a real force again? 32

What the Tesla Model 3 teaches us about brand purpose and consistency 1

Mamamia wants to ‘own’ women’s ears as it cracks 2m downloads of podcasts 7

Singleton Tate WPP – the deal that happened 15 years too late 4

WIN and Nine’s live streaming standoff: are they heading for divorce? 3

Maurice, we don’t think this is minor 7

Programmatic targeting… for dummies 6

Addicted to social media? Try an e-fasting plan

Damn Instagram, back at it again with the algorithm 2

Is selling out no longer a concept for Gen Z?  5

24 Hours With…. JWT creative director, Jarrod Lowe 17

Why can’t it be April Fool’s Day every day? 4

Diversity needs time – just not the time you expect 13

Politics and statistics: Will we get a new era of digital leadership with our new digital rankings? 6

Marketers need to stay marketers, not technologists 9

KFC launches stories about self acceptance as it changes the way consumers see the brand 1

Brands, beware: Instagram is going algorithmic 6

Bedfellows no more? It’s Foxtel versus Telstra in battle for online subscribers 1

Is it time to disrupt the murky media-agency business model? 14

Why programmatic platforms will never be equal across media in the foreseeable future

Cartoonists show solidarity after Brussels attacks 3

Why it’s great to be out of a job 18

‘Influencer before brand’: For brands to succeed in influencer-driven commerce, they need to relax the creative reins 17

Do you need a comment thread? And can you make it more civilised? 8

How Williams F1 is evolving sponsorship to partnership with one of world’s biggest recruitment specialists 4

Inevitable tech forces that will shape the future as told by the smartest man I’ve ever heard speak 1

Journalism in Australia will not die because Fairfax is walking away from the job 3

The Fairfax strike: what is the core of news? 23

Are paid internships worth the extra expense? 12

Double vision: Netflix wants you to watch an extra screen, but is Australia ready? 2

Why we aren’t ready for content marketing, and what can be done about it 7

From backflips to power potato peeling: why videos go viral 5

Three ideas that will screw with the mind of a lazy marketer 2

‘Go long if you need to’: viewers watch live streaming longer than pre-recorded content 1

‘Mistakes can happen’: Bauer’s stand-in CEO Andreas Schoo opens up on the future of Australia’s biggest magazine publisher 7

Sod agency life, I should have been a hacker 2

Media giants need advertising scale in a world drowning in content 2

Ambush marketing and the Rio Olympics

Who’s to blame for all the clutter appearing on LinkedIn? 12

A layman’s guide to media reform: what you need to know and what happens next 1

The accidental CEO: 10 lessons I’ve learned running an agency 14

VR: Fad or The Future 8

24 Hours With… Daniel Goldstein, director and co-founder of Visual Domain 4

Is Bing set to break the search monopoly? 5

Will the high cost of mobile data hamper a major breakthrough in the Australian TV sector? 2

The sad truth about women in media on the eve of International Women’s Day 16

Don Draper would be wrong to be optimistic, and why diversity is a professional necessity 2

Media Agencies in The Age of Automation – Will Your Role Survive? 2

My life in advertising: scoring drugs, porn and commercials 5

Executive creative directors: creatives or suits? 3

New captain for the Death Star: Who will be the new boss of Google Australia? 10

When should communications bosses outsource PR to agencies? 1

Crisis comms: why developing a crisis strategy before you need it can save your company 1

Q&A: Tropfest founder John Polson on how the short film festival can be saved 3

The Guardian’s costly gap between traffic and profits 2

And the Oscars winner is…branding

Streaming wars ramp up: Is Hayu leading a new SVOD wave, ahead of Disney and Amazon?

Press Council’s David Weisbrot: Time to put foot down on threat to press freedom

Q&A: Spotify’s global creative director Alex Bodman talks social ideas and Justin Bieber 4

24 Hours With…. Ben Sharp, AdRoll APAC managing director 1

How the diversity debate has affected Exponential’s ability to pick the 2016 Oscar winner 1

Brands need to be at their customers’ service 4

RIP Channel [V]: It’s all about the music 13

Podcasts: monetising a misunderstood media beyond direct response advertising 6

50% of sales managers don’t feel equipped to deliver in their roles this year 3

The whole industry should be worried about OzTAM’s digital ratings backflip 3

Google’s latest Adwords changes will have a massive effect on advertisers 7

10 content marketing trends to watch this year 3

More staff cuts likely as Fairfax eyes digital only 14