Google’s latest Adwords changes will have a massive effect on advertisers
In this guest post Tom Sadler discusses why the new update to how Google displays AdWords adverts will affect every one who uses it.
I believe that this will affect every single one of AdWords advertisers.
What is it?
Google has fundamentally changed the way that it displays its Google AdWords results. Replicating their mobile experience they are removing AdWords adverts from the right hand side.
AdWords is an auction based model yet it amazes me how often we see less competitors in the auction and CPC’s still increase year on year.
Makes little sense.
This is so awesome.
Every time my bank screws up my account I can just google search “new credit card best rate”, find their ads and just click on them?
Can I really punish banks by making them pay $26 for a non customer who clicks the links just to screw with them?
Sure going to give me more satisfaction than a 30min wait with a call centre….
Tom, nice write up!
Worth a mention too that having 4 paid positions up top effectively pushes one more organic listing below the fold. So we have more competition for paid positions and less competition from organic positions. Don’t be evil!
Nice explanation, wish we had a crystal ball to see how this is going to work out for consumers and advertisers. As an AdWords management company, we’re really interested to see how this is going to affect our work for clients. We wrote an article as well really getting into the nitty gritty to try and decode what these changes are going to lead to – http://www.mattersolutions.com.....arch-page/
Plug away Tim (comment 4)
What about the issue where the same business has multiple websites and Adwords Accounts and where their ads appear in several ad slots for popular searches. The search I am looking at which is a very competitive one has ads for the same business under different domain names/web sites in slots 3,4 and 6 for a popular search term. This effectively reduces the opportunities for other businesses to get their message across to consumers.Consumers are also suffering in that they are being mislead into thinking they are getting competitive quotes.
And PLEASE don’t suggest that a complaint be made to Google because that has been done in the past about other issues and ended up being what looks awfully like a penalty being levied on the complainant – ie. their site’s free first page results completely disappeared.
And of course we could all move over to https://duckduckgo.com/ – it seems to provide very very focused results. Ideal for hipsters too.