‘A broad church’: How the new PRIA president plans to reunite the communications congregation
On Friday PRIA elected new leaders with ambitious plans to turn around the industry body. Miranda Ward sat down with new president Jennifer Muir to find out what the future holds.
The past few years have proven difficult for Australia’s oldest professional body for PR professionals, losing money, members and relevance. The industry has changed apace, but the Public Relations Institute of Australia, has not.

As a PR professional I have felt frustration with the PRIA. It needs to evolve and become a forward thinking organisation to remain relevant to the new wave of PR professionals coming into the workplace. Keen to see the changes under Jennifer’s leadership.