Creative agency sells 10% of its business to Learn to Fly Australia

Creative agency Mo Works has sold a 10% stake of the business to Learn to Fly Australia, aiming to expand over the coming two years.


The announcement:

Melbourne based creative agency, Mo Works, has sold a 10% stake of the business to Learn to Fly Australia.

Creative Director of Mo Works, Moayad Hamdouna, believes the new investment is testament to the agency’s success over the past 3 years and endorses their plans for expansion over the coming 24 months.

“We are thrilled to be beginning this new chapter in the life of the agency. We have worked hard to build a strong reputation in the industry and with this new support from Learn to Fly Australia we will be able to help more businesses achieve their goals with our design and digital assets,” says Hamdouna.

Experiencing rapid growth since their establishment in 2013, Mo Works has worked with a number of notable national and international clients including Umniah Telecommunications, MBC Group and BeIN Sports. Their integrated in-house team hails from all corners of the globe and utilises the principles of design-led thinking to get businesses future ready.

Mo Works’ relationship with Learn to Fly began in April 2016 when the agency was engaged to launch the Australian arm of the international aviation company.

Learn to Fly was establishing headquarters in Melbourne to complement their offices in Singapore and Hong Kong. Over the past 7 months they have collaborated with Mo Works on a number of business activation projects including branding, editorial publications, a bilingual website with booking functionalities and multiple marketing campaigns.

“We see great potential from this partnership and we trust that Mo Works can help the businesses in the group to reach their full potential using the power of design thinking” said Kai Li, CEO of Learn to Fly International.

A key focus of the partnership will be providing a smooth transition for Australian businesses wishing to break into the lucrative Asian market.

Australia’s trade exports experienced 4.2% growth between December 2015 and December 2016 according to the Australian Department of Foreign Affairs and Trade. Between the same period, 69.5% of export value was obtained from East Asia, which indicates the valuable opportunity the region presents to Australian businesses interested in international expansion.

“It is in our new plan to work further with businesses who target overseas markets as we have a great understanding of how it works,” says Hamdouna.

Through the alignment, Mo Works also hopes to build on the success they have achieved thus far and expand their already extensive list of international contacts. Building a strong overseas network will help with the promotion of the quality of Melbourne design on the international stage.

“We’re proud of what we have achieved so far and we cannot wait to share what is happening next. In terms of our immediate plans, you can expect us to have a Hong Kong presence by the start of new financial year,” explains Hamdouna.

Source: Media release


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