‘Don’t sit your social media strategist in the corner’: Mozilla Firefox’s Maura Tuohy

Brands need to be looking at social media as a behavioural tool rather than just a content platform and product, says head of social marketing and influencer relations at Mozilla Firefox, Maura Tuohy, especially when shaping brand strategies.

“There are rich human insights in the social media behaviour.

“The things that captivate us on social media reveal our human struggle.

Tuohy: “Social media is the prism, that held against the white light of our personality refracts into a bunch of different identities”