F.Y.I.

Facebook and Datalicious join in attribution measurement partnership

September 7, 2017 3:45

Equifax subsidiary Datalicious has announced an attribution measurement partnership with Facebook.

Datalicious Enhances Marketing Measurement Through Facebook Partnership

Global Datalicious Relationship Expands People-based Cross-device Marketing Attribution

Equifax Inc., (NYSE: EFX), a global information solutions provider, and its subsidiary, Datalicious, the global marketing data specialists, today announced a multi-touch attribution measurement partnership with Facebook.

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Topics

analytics Datalicious Facebook

3 COMMENTS

ABS 8 Sep 17

Maybe Datalicious can get it so that campaigns don’t reach more people than there are.

Lalaland 10 Sep 17

Don’t count on them

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Lalaland 10 Sep 17

So, after the totally neutral attribution studies that showed that Facebook outperforms all other channels, they announce the official partnership. So much about being an agnostic attribution provider

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