Magazines may die but the medium can thrive
In a piece that first appeared in Encore, Tim Burrowes says the closure of magazines is natural, just like the end of TV programs, but that doesn’t mean the medium is dead.
I once staged a funeral service for a television set.
It was quite moving.
Everyone wore black and gathered at the (shallow) grave.
Look no further than iconic National Geographic Magazine celebrating its 125th year of publishing to prove readers wil continue to support outstanding stortytelling and unsupassed photographic journalism. With Australian readers now at 912,000 having grown in the past 2 years and international editions and continuing to expand and audiences grow, the capital investment into each edition delivers a rich and satsying experience that keeps readers coming back month after month, year after year.
Media has and always will follow the ad spend. If advertisers stay loyal (which admittedly has a lot to do with reader numbers) then mags have a future. I’d hate to see what would happen to the magazine industry if all those high end fragrance and cosmetic brands started pulling out….