Mazda Australia revives legendary zoom-zoom tagline, via CHEP Network campaign

August 26, 2024 3:32

Automotive giant Mazda Australia has brought back its iconic zoom-zoom tagline for a new era, via a fresh campaign from CHEP Network.

First brought into the international market by the Mazda Corporation in the early 2000s, Zoom-Zoom’s childlike wonder has been injected with modern energy to play into the ‘Joy of Motion’ that everyone has felt with cars.

The campaign features a 30-second brand film that shows drivers and their passengers caught up in the joy of driving within a Mazda, while also “captur[ing] the essence of the original advert of 2000”.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.