Morning Update: Brand: ‘The Sun on Sunday lied about me’; Crayola push toys in new ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=8i8lXBC7QTI#t=29
The Conversation: GoldieBlox would beat the Beastie Boys rap in court
“This week, a US toy firm withdrew a viral ad that used a parody of a song by the Brooklyn hip hop greats the Beastie Boys, after the band challenged the company’s right to use their tune in a commercial.
The toy company, GoldieBlox, has now re-released the ad without the parody song. It looks a lot like a victory for the Brooklyn rappers, right?
It’s not. And here’s why.”
The Guardian: The Sun on Sunday lied about me last week. Have they learned nothing?
“The Sun on Sunday, which is of course the News of the World with a different hat on, lied about me last week.”
AdAge: Unilever’s ‘Project Sunlight’ Campaign Makes Viral Chart
“Unilever positions itself as one of the good guys with “Why Bring a Child into This World?” The short film is part of the company’s Project Sunlight campaign — a sustainable lifestyle initiative.”
Mashable: 4 Types of Holiday Shoppers and How to Market to Them
“Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created equal: According to a new survey, there are several different shopper “personas,” each with its own budget, spending plans and shopping preferences.”
Journalism.co.uk: Journalist creates web app for audio transcription
“A journalist has created a free web app to make transcription easier. CalledoTranscribe, the application has an audio player and text editor which removes the need to toggle between two programmes, such as iTunes and Word, when transcribing an interview.”
AdWeek: Crayola Expands Its Palette With Major Push Into Toys This Holiday
“After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new “This Holiday, Get Creative” campaign.
The oh-so-WASP-y spots, from mcgarrybowen, are cute and appealing to kids—particularly the ad for Create to Destroy—while also highlighting perks for parents. (Look, my kid is using markers on my carpet and I’m not Hulk-ing out because they’re washable!)”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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