Gatorade and Michael Kors are among the first brands to test out Facebook’s 360-degree video unit that it unveiled at Cannes Lions earlier this summer.
Described by the social network as an “immersive experience,” the full screen ad is assembled similar to how Facebook deployed publisher’s Instant Articles in May. The ad canvasses the entire mobile screen with videos and pictures that users navigate using their fingers. Also, the content is housed on Facebook so it loads quicker.
The ads are being rolled out slowly with Michael Kors, Gatorade, Mr. Porter and European retailer Carrefour Spain being the first brands to explore the new format, Ad Age reports.
Morning Update: Mean Joe Green returning for Coke; Don’t ignore TripAdvisor; Star Wars merchandise hits the shops
AdWeek: Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race
“Mean Joe” Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers’ former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.
Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.
Greene, a Hall of Famer and four-time Super Bowl champion, is shown in the ad limping back to the locker room after a game, when a young boy stops him and offers him a Coke. He first declines, then accepts the kid’s offer and drinks it in a single gulp. He and the kid then turn away and walk in separate directions before Greene has a change of heart and throws the kid his jersey.
Mumbrella Asia: Q&A with TripAdvisor’s Cindy Tan: Brands which ignore reviews do so at their peril
Online ratings and reviews play a central role in decision making and can often be the difference between winning and losing a sale. In this Q&A with Mumbrella, TripAdvisor’sCindy Tan offers her advice on how to handle good, and bad posts.
First up, just how important have peer reviews become in consumers’ decision-making process?
Online reviews give travellers a voice to contribute to the wider travel community, providing greater transparency and levelling the playing field for hospitality businesses.
According to the annual TripBarometer study, released by TripAdvisor, 88 percent of global travellers say reviews influence where they choose to book. They are so much a part of the decision-making process today because essentially, reviews provide the wisdom of the crowd, helping travellers get a more accurate sense of a place before choosing where to book.
https://www.youtube.com/watch?v=7-VXL156QDo
Campaign: Honda Stepping by Mcgarrybowen
Honda’s new TV ad for the HR-V combines satisfying-to-watch feats of human choreography with the 90s jungle hit Incredible by M-Beat featuring General Levy.
AdAge: Retailers Put Full Force Behind New ‘Star Wars’ Merchandise
A slew of new “Star Wars” merchandise debuted today, dubbed “Force Friday,” prompting retailers including Amazon, Disney Stores and Parks, Target, Toys R Us, and Walmart to open their doors at midnight to be among the first to sell items like the BB-8 app-enabled droid, an animatronic Darth Vader and the crossguard lightsaber.
The new merchandise is tied to the latest installment in the “Star Wars” franchise,” Star Wars: Episode IV — The Force Awakens,” which is expected to be one of the hottest movies of the year. And some retailers are acting quickly to distinguish themselves as “Star Wars” destinations heading into the holiday season.
“Whenever you’ve got an event like this, with the heavy merchandising that’s going behind it … it’s a good idea for retailers to catch the buzz,” said Charlie O’Shea, VP-senior analyst at Moody’s, adding that from here on out, retailers are in a “marathon race” to the holidays.
