Morning Update: Models recruited for ‘sexy’ ad; Top Gear investigated over ‘slope’ comment; Artist turns street into waterslide

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Hot Fashion Models Are Recruited for ‘Sexy’ Ad, but Then Things Get Really Awkward

“Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy.”

The Guardian: Andy Coulson is trustworthy, Lady Warsi tells phone-hacking trial

“A Tory peer has described Andy Coulson, the former editor of the News of the World and former Downing Street spin doctor, as a trustworthy man.

Lady Warsi, who was the first female chairman of the Conservative party and the first Muslim to serve in a British cabinet, said she got to know Coulson after he was appointed as its head of communications in 2007.”

Mashable: Every Game of Pool Basketball Should Be Played With Water Jetpacks

“Europe’s version of the NCAA Final Four — the Euroleague Final Four — is almost upon us. If anything can be gleaned from its new ad spot, there will be a lot of dunks — in the pool.

The ad for the finals, which is sponsored by Turkish Airlines, begins with league stars Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hanging out in a tranquil pool scene. As they pass the basketball back and forth, the scene escalates until one player alley-oops off a pass from another player, slowly rising from the water’s surface wearing a jetpack.”

AdAge: American Express Wants to Shift Online Ad Budget to Programmatic Technologies

“American Express recently dropped an RFP on the desks of some of the globe’s biggest ad-tech companies with some startling news.

The company, a major digital advertiser, said it planned to shift 100% of its online ad budget to programmatic channels, and it needed their help to get there.

“American Express would like to transform their Display Media Channel to become 100% programmatic,” the document said.”

Mumbrella Asia: Google Street View app shows what the world might look like when the ice caps have melted

“CarbonStory, a crowdsourcing platform for climate change projects, has created a campaign to show what the world might look like in 100 years, after sea levels have risen by up to six feet as a result of global warming.

A website called World Under Water uses Google Street View and Web GL to show what famous landmarks as well as local areas will look like after the ice caps have melted.”

The Guardian: Top Gear to be investigated over Jeremy Clarkson’s ‘slope’ comment

“Jeremy Clarkson’s controversial “slope” reference in an episode of BBC2’s Top Gear is to be investigated by the media regulator in a move that is likely to heap further pressure on the beleaguered presenter.

Top Gear producer Andy Wilman has already expressed regret for any offence caused by the remark, made after Clarkson and co-hosts Richard Hammond and James May built a bridge over the River Kwai in the motoring show’s Burma special broadcast in March.”

AdWeek: Artist Achieves His Dream of Turning a City Street Into a Waterslide

“We’ve written before about artist Luke Jerram’s ambitious plan to turn a Bristol street into a giant waterslide, but now he’s gone ahead and done it.

Jerram’s waterslide ended up being 300 feet long, and any locals who managed to get tickets for the slide were allowed to use it. A whopping 96,000 people applied, but only 360 were selected at random to participate. Comparisons to the golden tickets from Charlie and the Chocolate Factory were made, and they’re not wrong. The slide itself looks insanely fun, and a lot of people dressed for the event (the guy wearing a Flash costume is the most obvious, but there were others).”


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