Morning Update: Pokemon Go partners with McDonald’s; Twitter signs deal with NBA; ESPN to launch digital only network

Pokemon GO — the game that’s sent Nintendo’s value soaring past Sony — is finally launching in Japan tomorrow, according to a new report from TechCrunch. And as Gizmodo first reported and TechCrunch now confirms as well, it’s also where Niantic will debut “sponsored locations”, starting with McDonald’s.

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Wall Street Journal: Twitter Signs NBA Deal to Stream New Shows

Twitter Inc. has scored a live-streaming deal with the National Basketball Association that will for the first time broadcast original programming created exclusively for the social media company.

Ghostbusters-Leslie-Jones Buzzfeed: Twitter Permanently Suspends Conservative Writer Milo Yiannopoulos

Twitter has banned one of its most notoriously contentious voices. On Tuesday evening, the microblogging service permanently suspended the account of conservative commentator Milo Yiannopoulos, a day after he incited his followers to bombard Ghostbusters star Leslie Jones with racist and demeaning tweets.

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Ad Age: ESPN to Start a Digital-Only Network With the ACC

ESPN and the ACC on Thursday will unveil plans for a new digital network dedicated to the Power Five athletic conference, which is slated to be followed in due course by the introduction of a linear cable TV channel, according to people familiar with the situation.

Six years in the making, the digital offering, ACC Network Plus, will be available to ESPN subscribers as of next month, at no additional cost.

ESPN’s international digital strategy boss Adam Deutsch is the keynote at Mumbrella’s Sports Marketing Summit next Thursday, July 28. See the program and get tickets here.



TV-Camera-Sound-Lights-ImageIJnet: Reuters Institute finds the media is more excited about online news video than their audience

While many publishers are investing heavily in online video, website users are more likely to watch short, emotional clips rather than news, a recent study by the Reuters Institute for the Study of Journalism found. In fact, 75% of respondents said they only occasionally (or never) watch news video online.
huff-post-nicholas-sabloffDigiday: Day in the Life: How The HuffPost’s international editor juggles 14 overseas editions

Nicholas Sabloff has tried in vain to learn a second language. But that doesn’t seem to have been a liability in his job as executive editor of international for The Huffington Post. The HuffPost’s network has grown to 14 editions outside the U.S., starting with Canada in 2011, and it falls to Sabloff to make sure they’re all humming along smoothly.

That means figuring out what stories are performing well around the globe and leveraging those for other markets, while making sure the editions are rooted in the local culture.


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