Mumbrella is four (and a bit)
Until a few days ago, the thought never occurred: Mumbrella is a GFC baby.
Back in September 2008, as Lehman Brothers filed for bankruptcy and the world tumbled into the GFC, I was working my notice period on B&T magazine.
By the time we launched Mumbrella on December 9, the world economy was in turmoil.
You may notice, by the way, that the anniversary was a few days ago. With the tragic events featuring 2Day FM at the weekend, it seemed a bit tacky to be slapping ourselves on the back at the time.
Congratulations to you and your team, Tim. I reckon you’ve earned yourselves a holiday.
Well done Timothy.
Good job.
Good work Tim – I’ve enjoyed reading your site every day.
Awesome Work Tim!
Thanks for opening up. It’s refreshing to see. Keep up the good work 🙂
We(slightly) older guys like the site too. Well done, always enjoy seeing someone starting up a new business, work hard and be successful.
That was a good read Tim. Looking forward to seeing what’s in store next year.
Hope AdNews, B&T and Marketing Mag enjoy reading this.
Great work Tim and team! Really interesting to see the numbers too.
Wow, never seen such an open look at the inside running of a company…..happy birthday Tim and team, I’m very glad you’re here, and look forward to bigger and better things for us all! Merry Christmas too!
Congrats Tim & Team. Refreshing to see such a candid report, and look forward to the mysteries of 2013. Keep up the great work.
Legend. a gracious post which is lovely and refreshing Tim.
thanks for being so transparent Tim. Mumbrella is a fascinating and fabulous case study of what success looks like in digital publishing. You had the courage to take a big punt four years ago and I for one didn’t think it would work. Rupert Murdoch has to close the deal, but you’re on a growth curve. Not a bad result!
Here’s to some genuine profits in 2013 – not just community love. When you do something well you deserve to be paid well!
Congrats Tim and all at mumbrella on 4 great years. Anyone who has the guts to open a business of their own – especially a business with clear purpose – always has my respect.
Congrats Tim & the team! Looks like there’s lots of great things coming up in the new year too.
Congratulations on what you and the team have achieved so far, Tim. And sincere thanks for sharing some of the truths about what it takes to go out on a limb and reach for new fruit. I’m in that space myself, so I know how hard it really is. You have my complete and utter respect.
Well Done Mumbrella – And love the transarency into your business! It’s a great insight and makes me want to read more!
I remember reading Mumbrella in the first few weeks when on holiday in Thailand – seeing the craziness at the time around the economy (auto bailouts, Lehman etc) and thinking FINALLY there was a decent ad/marketing trade publication for Australia.
I am still shocked that the other trade brands have never really caught onto publishing more than once a day, publishing on weekends, researching their material etc …
Wow, all sounds brilliant. Congratulations to everyone at Mumbrella and Encore.
Gotta say Mumbrella is one of the best startups I have seen come out of Sydney. That is insane growth and I am inspired by how you have turned this ‘idea’ into a sustainable and scalable business. Cant wait to see how you are going to throw some more fuel onto this fire in 2013, 2014….?! Well done Tim, Martin, Ian, Sean and team… Out of control!
Such great news – and a really interesting and inspiring read too.
Thanks for sharing and happy, well deserved holidays.
Congratulations and kudos on such an open, insightful article
Like most professionals, I subscribe to a shitload of e-newsletters and invariably get bored of them after a month or so. My morning ritual usually involves eating cereal while deleting – without reading – more than a dozen such examples
Mumbrella is the exception though. I read it every day without fail, as well as following the updates on Facebook. It’s essential reading for anyone in communications, which is reflected in your analysis of how you’ve managed to grow your business over the past four years in a challenging economic environment.
Congratulations on taking a punt and chasing your dream. Best of luck for the next four years!
Just out of curiosity Tim…have you use any other international publishing businesses as inspiration for the mUmBRELLA biz? Seeing some similarities between you and eConsultancy’s business, tis all.
But awesome results all round – A strong investment in passion and dedication delivered great returns! 🙂
Congratulations to Tim and the team. I enjoy reading the Mumbrella newsletter every day. The Ipad app is awesome as well.
Tim,
Congratulations of growing Mumbrella to where it is today. This place has become a great community and hive of interesting and not always agreeable people but it is a good place to visit on a daily basis.
Wishing you all the success for future years!
Massively proud of you Tim.
This article sums up the new media stance of this company. No red tape and b*llshit, instead upfront and honest.
Hats off to you all. You have grabbed this market by the balls.
I say go global. NYC and London are two cities where you would flourish and where you could build a US and European HQ, once dug in.
2013 will be a great year for you all. Well done.
Well done. And keep doing it well.
Congratulations Tim, and appreciate the transparency!
Mumbrella is a great case study on how to build a targeted publishing business in the digital age.
Congratulation Tim to all the team. Great to see a successful start up.
Based on all the info shared above are you looking to flog mumbrella or new investors.
Congrats Tim interesting read.
Go global, Tim.
Do what you do best while targeting an audience of 7 billion. And then give me a job.
Happy Birthday.
You spotted a gap in what was available and you put in the graft to fill it.
Well done.
You and your team can be justifiably proud of what you have accomplished in only four years.
Great article, fascinating.
Thanks for sharing.
Thanks for the kind words, y’all.
To answer a couple of questions… to The Internetz (23). I’m not familiar with eConsultancy but will check it out. To be honest, I’ve always felt we’re reasonably close to a traditional B2B model, albeit without a heritage print title at the centre of the brand.
And Fraser (30). We’re always willing to have coffee with people, but in truth probably not. The reason we’ve bought rather than rented offices is because we intend to be around in the long term.
Cheers,
Tim
Congratulations – I missed this as was overseas, but well done team Mumbrella.
/y0z