Shopper Media Group integrates Roy Morgan and Helix Personas
Shopper Media Group has integrated Roy Morgan and Helix Personas to allow brands the target audiences more efficiently.
The announcement:
Shopper Media Group, Australia’s fastest-growing retail digital out-of-home business, today announced its partnership with Roy Morgan and Helix Personas that will allow brands the most efficient audience targeting across Shopper Media Group’s shopping communities.
Shopper Media Group CEO Ben Walker, says the new partnership will equip Shopper Media Group with the capabilities to offer media agencies and marketers more effective and targeted media buys and will allow our shopping centre partners to better customise their marketing communication based on a better understanding of their local shopping audience catchment.
Those helix personas will really be really effective in those shopping centers that have zero traffic where shopper media group have their screens