The Lab finds NRMA is Australia’s most socially responsible brand

The Lab has released its Forces of Good report, run through its recently established artificial intelligence and machine learning division, Lab AI.

The report names Australia’s best and worst brands for corporate social responsibility (CSR).

The report conducted a text-only analysis of 190 brands on owned and earned channels, which included websites, articles, socials and forums. Comments from the general public were included as well.