Wild Secrets reminds retirees that sex gets ‘Better With Age’ via The Royals

Kalila Welch

April 6, 2023 10:28

Online sex toy retailer, Wild Secrets has identified a gap in market for over 65s, creating a campaign normalising sexual pleasure for older Australians via The Royals.

The campaign aims to break the stigma around sex in the older age group, with survey data from Wild Secrets and Glow revealing that two in three over 60s are not comfortable using or discussing sex toys.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics