Cadbury and Oreo celebrate friendship in online campaign for Cadbury Dairy Milk Oreo

Cadbury is pushing its Cadbury Dairy Milk Oreo product with an online animated campaign that celebrates friendship by showing a square of Cadbury chocolate (known as a ‘pip’) and an Oreo cookie embarking on adventures together.

Created by Saatchi & Saatchi, the 80-second animation imagines the world from the perspective of the Oreo cookie and the piece of chocolate, including the pair climbing the Sydney Harbour Bridge.

Sarah Stahle, brand manager tablets ANZ at Mondelez International, said in a statement: “Cadbury Dairy Milk  and Oreo are two of our hero brands and we’re delighted to bring them together in this unique offering. The product landed on-shelf earlier this month and feedback from our Facebook audience has so far been overwhelmingly positive.

“Saatchi & Saatchi has perfectly brought the friendship message to life in the integrated campaign, creating an entertaining and meaningful story between two of the most nation’s loved brands: Cadbury and Oreo.”

Key frames from the animated video will be repurposed for outdoor and placed in contextual locations that link with the artwork. The campaign will be extended through a media partnership with Buzzfeed and through PR.

CREDITS

Title: Cadbury & Oreo
Client: Mondelez
Associate Director Marketing, Chocolate ANZ – Paul Chatfield,
Senior Brand Manager Tablets ANZ – Jenny Gibbs,
Brand Manager Tablets ANZ – Sarah Stahle,
Agency: Saatchi & Saatchi
Executive Creative Director: Mike Spirkovski
Creative Director & Copywriter: Mauricio Alarcon
Art Director: Sian Binder
Agency Executive Producer: Kate Gooden
Managing Partner and Group Account Director: Catherine Harris
Account Director: Nick Cook
Senior Account Manager: Samantha Russo
Planning Director: Alex Speakman
Senior Social Strategist: David Albon
Animation Studio: Buck
Animation Creative Director: Gareth O’Brien
Animation Executive Producer: Erica Ford
Animation Producer: Emily Rickard
Animation Art Director: Lucas Brooking
Head of 3D: Doug Wilkinson
CG Lead: Alex Dingfelder
Animation Director: Alessandro Ceglia
Music: Level Two
Sound Design: Nylon Studios
Media agency: Carat
PR: One Green Bean

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Cadbury Campaign creative oreo Saatchi & Saatchi

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Comments: 4

Amazing effort 2 May 16

Incredible ability to take lvoely brands owned by the same company and copy another ad nearly completely, and not convey any emotion in it at all.

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Wow 2 May 16

Could they have made it any more boring?

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hmmm 2 May 16

Can I have my 80 seconds back please?!

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c=8 16 May 16

Interesting shape for a surfboard…

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