Courier Mail shows the power of print
On a day when the ABC number see newspaper sales still plummeting leading many to question their place in the media mix, The Courier Mail’s splash is a reminder of how they still play a role.
Yesterday saw the Brisbane newspaper take its trademark satirical approach to Russia’s warships coming near Australian waters, showing President Vladimir Putin dressed as a sailor with the headline ‘Stop the Boats’ as he prepares for a “shirt fronting” from PM Tony Abbott.
But today the paper got serious – with a message to Putin as he arrives in Brisbane for the summit of world leaders:
“Dear Mr Putin, We thank you for visiting Brisbane for the G20. But before the summit gets underway, there is one word the people of Australia want to hear – sorry”
That was juxtaposed with a picture of the downed Malaysian Airlines MH17 flight, and the word sorry in Russian.
Could that front page be more effective than the political manoeuvring of Australia’s Mandarins?
why does anyone care what a paper that is read by only 160,000 people puts on its front page.
Soon more people will see this front page thanks to Mumbrella than the paper itsself.
Oh by the way.. congrats Lachlan, start shifting those deckchairs
User ID not verified.
When are News Limited publications – The Herald Sun, The Daily Telegraph and The Courier Mail – going to grow up and stop printing such moronic, sensationalist headlines and stunts to sell papers? It’s an insult to the readers and to the journalists who mostly write very good material!
User ID not verified.
Good call, Damian. I often think the Courier Mail in particular doesn’t serve its journos well with it’s often trashy front pages.
User ID not verified.
If I was Abbott, I’d be less worried about the warships and more worried about the testicular cancer gun (and various other fun devices in the Russian arsenal).
Putin plays the long game and he plays it very hard.
User ID not verified.
I can’t even focus on reading this article because there are too many ads surrounding the content. More white space please!!
User ID not verified.
The Courier-Mail’s obsession with digitally enhanced/created front pages has turned it into a comic book. Occasionally it might work if used cleverly and sparingly, but the usage every damn day is a joke which has long-timer readers cringing.
It’s juvenile in the extreme.
User ID not verified.
Queensland desperately needs a Newspaper !!
User ID not verified.