BD Network has created a press, poster and online campaign for Heinz Tomato Ketchup to get under the skin of what the product really means to Australian consumers.
“Here in Australia there is some confusion over what Ketchup really is and Heinz Tomato Ketchup is here to tell people in person and speak for itself,” said Jamie Chater, senior brand manager at Heinz.
“As the original premium market leader within this category we simply wanted to communicate that Heinz Tomato Ketchup has more tomatoes and is therefore, thicker, richer and fuller in taste.”
Credits:
ADVERTISEMENT
- Agency: BD Network
- Media: The Mitchell Group