NRL star Benji Marshall and A-League personalities join sports platform 20FOUR
Sports content platform 20FOUR has announced additions to its athlete line up.
20FOUR announces new NRL and A-League signings on sports social platform
NRL’s Benji Marshall and A-League premier players to provide exclusive footage into lives via 20FOUR
Sports social content platform 20FOUR today revealed its latest athletes to come on board – NRL Wests Tigers Benji Marshall and A-League’s Rhys Williams from Melbourne Victory, Sydney FC’s Alex Wilkinson and Brandon O’Neill, and Robbie Cornthwaite from Western Sydney Wanderers.
While these players coming on board coincide with the start of the A-League season, there is no off-season for sports fans who can go behind the scenes and follow athletes’ personal journeys all year round on the 20FOUR website and app. Original content is offered free and on-demand through 20FOUR across a wide range of sports including AFL, NRL, A-League, Cricket, Surfing and more.
Since launching in May, 20FOUR has signed over 100 elite athletes to its platform providing an intimate glimpse into their lives, as well as collaborating with brands and advertisers. As the only athlete-to-fan social content platform, 20FOUR features video exclusively with nearly 4,000 original pieces of content posted by athletes and 11.3 million video views to date.
20FOUR launched its commercial business in July and has already delivered a number of successful campaigns, most recently with major brands Netflix and Reece Plumbing. The Netflix campaign involved 10 athletes in a mix of self-generated and studio-created content, driving awareness around its new program, The Defenders. For Reece Plumbing, 20FOUR worked with NRL’s 2017 Clive Churchill Medallist Billy Slater, and AFL stars and premiership finalists Dyson Heppell and Alex Rance to film a series of comedy-based content pieces to drive awareness of a new digital platform.
20FOUR CEO Chris Haigh said the boom of influencer marketing continues to intrigue and excite brands and advertisers, with authentic content-led marketing now the undisputed new paradigm.
“Advertising and brands across the world are coming up with innovative new ways to leverage key influencers and 20FOUR is keeping things simple, offering advertisers even greater reach and influence at a fraction of the time and cost usually associated with producing a content marketing campaign.”
“With athletes generally receiving much higher engagement on social media compared to “Insta-famous” type celebrities, 20FOUR represents the most efficient and effective way for brands and advertisers to reach their target market by offering access to a truly influential set of sporting heroes in the Australian and New Zealand markets.”
“We know that fans want to follow their heroes away from the field and the short ‘snackable’ content on 20FOUR provides the perfect environment for them to do that and the players relish the chance to relate to their fans in a real-life way, beyond the game itself. The end result is sharable content that really reacts.”
With an owned monthly audience of over 100,000 and a combined audience of over 18 million social accounts, 20FOUR creates shareable lifestyle content, seen through the lens of sports stars and all the popular features of existing social networks onto one unique platform. The platform also gives sports stars access to a legitimate form of income and gives advertisers and brands an entirely new means of reaching millions of fans, quickly and efficiently.
From a company media release
topics
20Four
Benji Marshall
Brandon O’Neill
Chris Haigh
Rhys Williams
Robbie Cornthwaite
sports marketing
Only athlete to fan? what about Players Voice?
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