8 crisis management mistakes to avoid
When a crisis strikes, the senior management are the first port of call. But before it gets to this point, a complex series of crisis-proofing steps should have already been put in place, writes issue management expert Tony Jaques.
Most organisational crises are predictable and half are caused by management. So it’s logical that senior executives should play a leading role in crisis management and prevention. Yet some CEOs still don’t regard crisis management as a priority – until after a crisis strikes.
And even executives who are ‘crisis aware” may be unsure exactly what they need to do to protect the organisation from the terrible impacts of a crisis.

Crisis proofing dictates that senior executives must play a more direct role in crisis preparedness and prevention rather than simply delegating responsibility and hoping for the best.