A very honest guide to coming up with ideas, featuring David Hume
After an entire year of struggle, copywriter Clare Barry has finally figured out how to write her seminal ‘how to generate ideas’ article. This is that article.
The tagline on my website says: “I write down ideas for money”.
I’m a copywriter, so this is true — generating ideas is my actual job. People pay me because I basically make something out of nothing. If you haven’t got a name, I’ll give you one. If you haven’t got a brand, I’ll build you one. If you haven’t got an advert — I’ll think of one.
Due to this tagline (I think) — I get one question more than any other:
Ha ha ha. Very good. The only way you can get “cut through” nowadays is by extreme (and genuinely funny) creativity. For some reason, there is a witch with a vacuum cleaner at large who is sucking it out of everyone (especially “management”). So everything is vapid and banal, especially infomercials! Real creatives like Graham Kennedy have long since escaped to another dimension through the mirror in their bathroom, thus allowing the likes of Rozz Switzer to escape their interdimensional infomercial prisons and wreak their bland havoc here. There was a reason that the Ancients of Imaginative Inventive Originality banished them in the first place. Now they are out!
Superb. Nailed it. Love your work 🙂
Clare
Thanks
Interesting..
Can you tell us more about innovation donkeygobbling?
I’m sure our PWC rep is doing it