Airtasker releases new brand identity, via Koto
Airtasker has kicked off the new year with a new logo and brand identity, via global branding agency Koto.
The announcement:
Local services marketplace, Airtasker, has started the new year with a fresh new look. Created in partnership with branding agency Koto, the new brand symbolises the bold go-getter energy of the Airtasker community.
Since 2012, Airtasker has been about creating a community. Born out of the simple need for a helping hand, the Airtasker brand has become a household name to get literally anything done, an infinitely horizontal marketplace.
Chief marketing & commercial officer, Noelle Kim, said: “Airtasker has been a local services marketplace for over 10 years in Australia. And now, as we plan for serious global expansion, we have a design that represents our future, and the future of our community.”
“The creation of our bold Airtasker blue reflects everything we love about our community; their energy and let’s-get-it-done attitude. Colours and motion convey a lot about a brand and we updated our logo and Airtasker blue to convey a message beyond trust – it is the leap off the page energy of our community” says Kim.
“We wanted to update our brand to reflect our global ambitions. The brighter colour, our go-getter personality, friendly motion are all designed to be memorable which will help us achieve cut-through, particularly in our newer markets”.
The new look puts everyday experts in the spotlight highlighting all of their wonderful skills. Using expressive illustrations, bold new colours and action-packed imagery, capturing the energy of the community of go-getters.
Noelle continues: “Of course, we’ve kept the wing because it symbolises the swift action we take to get things done.”
As the brand moves into its 11th year in market, this new identity has been created to embody the spirit of the international Airtasker community. Between the Customers who use the platform to get things done, and Taskers who are able to realise the full value of their skills, this new brand is set to reflect the go-getter attitude of its users on both sides of the marketplace and into the future.
Source: In The Media PR
New logo is comically bad! Awful re-design with seemingly no coherent thought…
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