Alan Jones calls for listeners to boycott Coles
One of Australia’s biggest radio stars, Alan Jones, has called on his listener base to boycott one of Australia’s biggest brands, Coles.
The rallying cry – in which he tells the brand “good luck to you by the time I’m finished” – comes as Jones faces increasing pressure from brands which have ceased, or paused, advertising on his program.
Jones has returned fire to Coles
Jones is the leader in Sydney’s breakfast radio market, with his show on Macquarie Media’s 2GB commanding a 16.8% market share.
Despite his loyal and large audience, however, brands have been taking a stand against the program following his inflammatory comments against New Zealand prime minister Jacinda Ardern.
In August, Jones suggested Australia’s PM, Scott Morrison, should shove a sock down the throat of Ardern to silence her on climate change. He also said Ardern should be backhanded.
The resulting backlash led to various brands, including Coles, issuing statements saying they would no longer support the program.
Initially, Jones was unfazed, saying that any advertiser which abandoned him, his program, and the station, would quickly be replaced by another brand willing to take its place.
The tone somewhat shifted, however, when Macquarie Media’s chairman Russell Tate wrote to advertisers apologising for the affair, and offering up meetings between the station, clients and Jones himself.
“I will close by apologising sincerely, on behalf of Macquarie and Alan, for any disruption caused to your company as a result of remarks made by him. Alan and I are happy to talk and meet with as many of our advertisers as possible over the next two months to hear your views on how we can best serve your business, but in the meantime, I would be very interested to hear any comments or thoughts which can help us do that,” Tate said in signing off the letter.
It appears to be back to normal programming now though, with Jones telling Coles this morning “we can both play at the same game”.
“So my advice to Coles is get your own value system in order, before you start passing judgement on other people. But don’t worry, we can both play the same game,” he said.
Jones listeners have been told to give Coles a ‘wide berth’
“So I can tell my listeners to give Coles supermarkets… and their petrol stations a very wide berth.
“This is a two-way street. We can both play the same game. It might be time I entered the ring and started playing that game. And good luck to you by the time I’m finished.”
Coles has been contacted for comment.
Jones’ two-year contract with Macquarie Media, majority owned by Nine, goes through until mid 2021. He has, however, been put on notice and told that “any recurrence of commentary of this nature will result in the termination of his contract”.
This will be fun. Go get them, Jonesy
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Nobody cares about your opinion you old dinosaur
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First Woolworths had the “Fresh in Our Memories” campaign. Then Woolworths and Coles collaborated on the plastic bag scam. Now this!
Do the pair of them have a secret pact to take it in turns to put their foot in it?
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Hello Jones well side with him or hate him. For me a radio listener mainly ABC AM for yonks i nowdays go for a balance.some of the ABC presenters red hanky head and media watch dude plus David something in Cassidy show rusted me off socialist amalgam. We need Jones to keep even keel. Visit any socialist regime in past 150 years
Patricj
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Geez I don’t think I will be going to another supermarket if Coles is closer regardless of this tit-4-tat.
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Oh Mr Jones, Mr Jones, Mr Jones. I can see where this will all go. You are eventually going to get run out of town. You will be aggrieved and have many things to say. You will sound intelligent, as you always do. You will be articulate, as you always are. You will turn the blame away, as you always do. Sadly, it is impossible for you to see the other many points of view. Your world is black and white, right and wrong, prejudice upon prejudice. Your future is bitter and bleak. You cannot avoid this because you have been plantingcbitter and bleak for so long. I wish for you an epiphany, but I doubt you have the ability to bear the pain that will come with it. Ironically, you have always been in pain, you have shared your pain but people are now tired of it now and that’s why you will have to be told to go.
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Alan Jones seems to still have the power telling his listeners to boycott companies like Coles
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While I appreciate Jones’ reach extends beyond the base of his radio audience, none the less as impressive as 16.8% might be, that also means 83.2% of people AREN’T listening.
And those that are frankly aren’t in the demos that advertisers want.
To use a phrase once uttered by Peta Credlin; “this is all piss and wind”, it’s showbiz to rev up the Belford faithful.
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What a child.
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I boycotted Coles because of their ridiculous plastic toys; simply farcical. However, now that they have pulled $’s from AJ’s show I have decided to go back. Awful, acerbic, spiteful rhetoric spewed on his show. Shouldn’t be on the airways.
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I’m normally a Woolies shopper but I’m happy to swap to Coles until this dinosaur either gets sacked or kicks the bucket.
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crusty old ignoramus….GO COLES good on you. sack the idiot and give him his pension
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Please Coles, please boycott the full network (Nine included). Do what every other brand is afraid to do. You will have a new very loyal customer if you make an actual meaningful stand against this pig.
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sack the old ignoramus and let him go on the pension. good on you COLES!
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“Down Down, Jonesy go down………..
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Who do you think you are? Get off yourself. As if we are going to listened to an overbearing over opinionated old ass. Sorry Mr Jones you just havent got that much power. YOU THINK YOU CAN INFLUENCE US, DONT KID ME.
Give me Coles any day, they have the best fruit and vegetables at the cheapest prices. Beats Woolworths hands down. I shopped at woolies for years until I discovered Coles
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For those of use who think that Alan Jones is a boorish, jumped-up nobody: Send him a message, and support Coles.
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Sack him today and let him go on a pension
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All I can say is ALDI
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Good onya AJ, stuff Coles plenty of other places to buy our goods, and you are 100% correct, that NZ PM is totally useless and a puppet of the left flogs.
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Gosh, would someone please get rid of Alan Jones, he really is just not needed
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I shop wherever convenient at the time, but if Jones gets away with this I’ll give Coles preference. He should now get the sack anyway, because retracting his apology serves as standing by his odious statement which he was threatened with sacking for.
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This means jones is retracting his apology, so sack him like you said you would if he continued.
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I agree with AJ about shoving a sock down Prime Minister Jacinda Ardern’s throat, maybe that will help with our “corrosive relationship ” improve.
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Sorry Woolworths, coles here I come
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As a former Labor State MP I horrified at the stand of Coles , and will join with to and boycott this mob just as they have attempted to boycott you and silence your views..Five up Coles..Cancel Flybuys..get petrol through the opposition.
The PM of Mewzealand is in political and criticism comes with the job.
Have heard you be critical of conservative MPs ..Didn’t notice Coles taking a stand then..No worries they have lost us
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I wonder who would win in an influence battle? Imagine if Coles put just 1% of their ad budget into running a boycott ad of their own…he’d get slaughtered.
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Just to clarify that is 16.8% of the people who are listening to the radio, not of the population, and only in Sydney not nationally. Even the demographic of that 16.8% are skewed to much older listeners, including my parents, who only listen for a while to pour scorn on his hateful rhetoric. .
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Good one Jones. I’m sick of coles lefty signalling, high meat, vegie, cheese, washing powder, fruit prices. Their rude managers. I notice Coles can’t wait till Govt forces pensioners to use welfare card at big supermarkets.
Not so sure in Jones audience are oldies either, not so sure at all.
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Forget about Coles, let’s all Boycott Jones.Hes a grub.
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Where’s my comment?
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Go away Alan Jones! You have too much to say, people are fed up with you bully boy tactics. I am totally sick of you, why don’t you resign and go on a long trip for a couple of years. I am sure you won’t be missed.
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Yes, go Coles!
Not a fan of big supermarkets, but now will happily support Coles just to rid our media of this absolute moron Jones.
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As a former Labor State MP did you ever write anything so incoherent??
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I have a lot of respect for Coles for leaving this evil radio station which causes problems for the wider public more harm than good preachers hatred and turns the Australian public against one another get this monster off and replace him with someone with common sense evil evil evil person
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I left Cole’s they stop doing home delivery in the store it’s not easy for old people to carry back no care can’t use online shopping they just us for visa .they lost a lot of clients to well worth they doe delivery thank God and much nicer.bless you all Sylvia.
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Hahah, what game does he think he’s playing again? Jones OF ALL PEOPLE should know that adding controversy will send people right to Coles. This guy’s really going to sit there giving them free airtime as if confected outrage isn’t what he made his whole career on!
Coles gets to save their advertising spend AND still get on the waves AND look like the good guy for once? They MUST be laughing long and hard right now as they name him employee of the month. Coles is out here playing 25D chess without even trying; Jones just played himself at his own game.
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Come to leave a comment, stay for the ridiculous right wing Mumbrella reader reactions.
Few things will inspire me to shop at Coles more than Jones hating them. In fact, I feel like stocking up on things I don’t need, JUST to piss Jones off.
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I certainly won’t be shopping at Coles any more.
We love listening to you, keep going ❤?
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I know it’s all very fashionable to mock ‘Boomer posting’ with the usual stereotypes (terrible punctuation, multiple typos, incongruous complaints about ‘socialists’), but heavy-handed parodies like this are tired, a little ageist and hardly mature discourse.
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You and I both! I have always been a Woolworths supporter anyway but Alan Jones disapproving of Coles almost makes me want to go there as a big middle finger to him.
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Get rid of him its time…..
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The Donald Trump of Radio..
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It’s a shame a sock can’t be rammed down the throats of Coles and Woolworths. Both of them have been ripping off Australian customers for years with their huge markups and questionable deals with Australian small businesses. It’s a good move by Alan Jones but I am afraid it will hit the wall of Australian apathy. Sadly hardly anyone in this country cares about anything except themselves.
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I despise the Cancel Culture and think everybody should calm the hell down. But Jones has every right to do this given the flak that comes the other way and we shouldn’t have expected anything else
He’s a multi millionaire cancer survivor in his late 70s with a huge ego and he’ll walk into a 7 figure job at another radio station even if Macquarie fires him so he’s almost totally teflon.
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Indeed Mark quite so and that just makes the “influence” even less impressive!
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Let me guess you’re a young Millennial who has never listened to his show? The radio ratings figures would beg to differ my friend…
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Wow! Who are the main customers Coles wants to attract? I’d guess young mums doing their massive weekly shops. Who would be most affected and distressed at Jones’ comments about Jacinda and general bullying of women from the PM to the CEO of the Opera House? Well you’d think young mums. Coles must be thrilled that they’re now being threatened by Jones. Could anything be better for testing brand loyalty?
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That’s very funny.. the original anonymous post has to be a piss take…
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Alan Jones has everything; influence, ratings, friends in high places, wealth and fame. But he knows that there is one thing he lacks. Respect from the vast, silent majority of Australians.
And that is so satisfying.
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Get real AJ you think you are bigger than the listeners why not retire now save yourself from being sacked
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That old fart needs to go.
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You did, you commented. Go get you old Dinosaur…I glad you exist.
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And wouldn’t the metrics on how effective this boycott is be interesting…
Delusions of grandeur is an understatement.
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Jones is just a petulant old radio dinosaur whose use-by date was up earlier this year!
If he thinks he can take on the very advertisers who pay his salary, he is wrong! Good bye and good riddance Alan!
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Almost certainly
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I’m reminded of the scene in an old movie – Sunset Blvd – where the delusional fading old actress says “all right Mr DeMille, I’m ready for my close-up”.
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It’s great watching two bullies go head to head. I’m sure they’ll kiss and make up in some swanky Sydney restaurant after an appropriate period.
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I am a 52 yo who has listened to his program.
He IS a dinosaur and his “huge” audience is 16.8% of a small and shrinking market! (Notice how the rating never show actual numbers any more, just a percentage of the market?) His loyal fans are also dinosaurs, nearing extinction…
Coles are responding to their market share just as the grub, Jones, has the right to do so, too.
Fairly obvious which side has the greater number…
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Well done Coles!
The Alan Jones’ of the world will soon learn that the majority of Australian’s (not his 65+ audience – no offence mum) put their $$$ where their values are at an every increasing rate.
Let empathetic, intelligent opinions rule :):)
You’ve got my grocery $$$$ Coles
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I don’t understand. Is he saying this in retaliation for them cancelling ads? And why just Coles when heaps of other brands cancelled ads too. He’s such a strange little man with massive delusions of grandeur.
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Who do you think you are.
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Let me guess, you think Trump is a genius?
Alan Jones is talking turd.
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Yeah! ok so this a rallying call to buy at Coles
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More the fool you. Copes and Woolworths are pigs. They rip off our farmers and use bully tactics and price wars to drive all the small mum and dad independent retailers and bottle shops and service stations out of business, then drive up prices. They cause more food and plastic waste than any other companies in Australia combined. Their suppliers pay for most of their specials and their advertising and they pay peanuts and mostly employ children
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Well said
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Thankyou.
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Could this be extortion? Just thinking it through, Jones is calling for a boycott of Coles because he doesn’t get paid when it stops advertising on his show.
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Yawn. Storm in a teacup.
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Good for AJ – if Coles can take a stand for their values, so can Alan and his listeners. Got to love a free society.
Out of interest I ran some rough (clearly not accurate) numbers:
– Alan has say 500,000 total listeners, give or take
– Maybe 40% of them shop at Coles (assumed market share figure), so 200,000
– 10% of listeners feel strongly enough to act and boycott Coles, so 20,000
– They skew older, so let’s call their weekly shop/petrol $150, so just under $8,000 each per year
– Total potential loss of revenue to Coles $156m
Call my numbers total BS and make it one third of the estimate above. That’s still over $50m – a shitload of money at risk in a very competitive market to make a virtuous stand.
Is there a flipside? Would the activists have numbered enough that if they boycotted the difference is less this way? Probably not. I think they shout more than act.
Hope to see this escalate.
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Would have to agree…must be time he invested in some more thoroughbreds.
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Thanks right wing Mumbrella reader [Edited under Mumbrella Guidelines*] of the highest level, you have certainly not disappointed with your [Edited under Mumbrella Guidelines*] rants and [Edited under Mumbrella Guidelines*] today.
Kindly [Edited under Mumbrella Guidelines*] and [Edited under Mumbrella Guidelines*].
Genuine question: What IS it with this site and [Edited under Mumbrella Guidelines*]? You don’t get them on other marketing sites.
(*Just saving you time Mumbrella)
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Dear Anonymous Former Labor State MP,
What is your real name, please? Thank you.
Regards,
Everyone who thinks you’re a troll
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This man is a disease and it’s Grace sits on a chair and back bites the Australian people and divides a beautiful community and trys to tell us where we can shop and where we should go and who to support let the Australian public think for themselves and do us all a favour and just died?
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Rob, I see you and I appreciate your efforts.
Vivienne – Mumbrella
We should boycott Harvey Norman’s because of their support of Alan Jones!!
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I dont think you know what your talking about I’ve shopledvatccoles for years I live the place so stick it in your eye my sister works at warrrawong coles
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Perhaps a citizens’ campaign to encourage people to shop at Coles and then donate the goods to a local women’s refuge?
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Coles should return fire by releasing a line of Alan Jones collectable minis when they launch Little Shop 3.
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This is a devastating blow – for Woolworths.
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I believe that Macquarie Media, Nine and the Sydney Morning Herald are all in a position to influence what the station believes to be ‘fair comment’ and they might all be judged accordingly with their lack of comments or actions on this latest manic outburst from Jones.
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Mind your language fool.
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I’m a bit lost here, I read the original article and can’t see why Aj’s calling on listeners to boycott Coles. What have they done to incur his wrath ?
Also is it ok to speak disparagingly about someone based on their age (referencing the ‘old dinosaur’ comment ) . I reckon at some point disparaging comments about an individual based on his/her/they age will be up there with racial and sexual vilification..thoughts?
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Fair enough
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No way
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Watch your language fool
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Old has been with a base of even older ignorant, uneducated, head in the sand fossils.
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What?
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How dare you! how dare you put people’s jobs in jeopardy just because you have an over inflated ego. Your actions will not only effect the people that work in local stores but truck drivers, farmers and their families. Anyone that boycotts a Coles store on you’re say so is kind of ignorant. They need to learn to think for themselves and the consequences stupid remarks have another people.
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What?
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FUN! will it be fun when a single mother that works on check out loses her hours because of his stupid comments and the kids have to go to bed hungry, will that be fun.
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Lmao
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IGA have some good deals going right now and they don’t subscribe to the plastic bag rort.
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Not a listener of AJ’s, some of the comments are from those who are so idiotic and beyond belief,,,we are being ripped of by big business full stop,,as soon as any independent shop/business goes out of business watch how big business will jack the prices sky high, and you mugs will start crying, why didn’t we believe “” suckers.
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Alan Jones is a living legend one of the sharpest minds in the country wish he was leading Australia! Coles stores are filthy anyway.
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+1000. Who needs Jones or Coles. Not me.
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With AlanJones saying and believing that about coles and other imaginary things….I will surely shop at W.
Dr DH emberg, Tasmania
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Jones is a bully and continues to demonstrate this bad behaviour. His apologies are a waste of time. If he truly meant his apologies he would try to change his behaviours and he doesn’t. I He looks for his next victim to bully.
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As another comment advised us. This is a storm in a tea cup.
– Alan Jones average daily audience = 145,000
– Coles average daily visits = 480,000
Now who really has the greater ability to influence consumers?
Sources: GfK’s radio survey data. Roy Morgan’s Grocery & Fresh Food Currency Report
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What a moron. He thinks he is greater than what he is. I think he needs to be humbled
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What’s your pont? He is a dinosaur. His time is up. BTW I’m not a millennial
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Blah blah
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Regardless of whether you like Woolies or Coles, isn’t this just another instance of his thuggish and bullying behaviour.
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About time Nine took a stand and dropped him from the airwaves
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Looks like I’m buying shares in coles. When will this clown retire? Just go away mate.
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Hi, i shop at coles for cat food & shower gel that Woolies no longer stocks. And the list might be getting longer, so shut- up. And leave Coles alone. I am on a pension & what i can’t get at one supermarket,. I have the choice to go to its competitor. I can not afford to go to more expensive outlets. Thankyou. Shirley Bell
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I’ve been ferreting around the latest GfK Sydney Radio Ratings.
The 2GB breakfast slot had a cumulative audience of 417,000 People 10+ out of a population of 4,572,000. That is one-in-eleven people (9.1%) who listen to Jones for at least eight minutes of one quarter hour per week – think of it as the maximum number of people who listen to any of Jones in the typical week.
Surprisingly, Kiis is almost 50% higher in cumulative audience (618,000) yet gets a lot lower share of listening. In fact, Nova (558,000) also reaches more people each week at breakfast. So does smoothfm (446,000).
In order, their listening shares are 16.8% (2GB), 11.6% (Kiis), 7.8% (Nova), and 7.0% (smoothfm).
So while Jones is heard by less people, they are pretty much welded to their radios and listen for long periods of time. These data reflect the power and influence he has, but his strong hold is of a much smaller cohort than most people would suspect.
In advertising terms, a boycott risk of Jones is likely to be smaller than other stations.
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Bye, bye dinosaurs!
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You haven’t been for a while, Dave? It’s mostly self check out now.
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Very well said!
I find it very sad that Mr Jones and his ilk think that these types of threatening and intimidation tactics will work.
I cannot believe that his contract was extended until 2023!
2GB…what were you thinking???
Many of his “supporters” probably won’t be around by 2023 (myself included!), but in the meantime we have this man spewing his hate and judgements every day and creating division and hate in our community!
2GB…do Australia a favour….SACK HIM!!
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Yes I agree in freedom of speech and that goes for Alan Jones. Who are Coles to dictate what can and cannot be said. Thank you Mr Jones for standing up to bullies.
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F**k off
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You were an MP? Surely not. Either you were hopelessly drunk when you wrote your comment or you are simply illiterate. Whichever, I suspect neither the Parliament or Coles will miss you.
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Let’s face it. It’s only 17% of the Sydney metro radio market.
It’s not like he’s talking to 17% of all Australians….
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Yeah, great comment, I’m a loyal Woolies customer, I’m gonna go to COLES too.
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Jones is an [Edited under Mumbrella’s comment moderation policy].
First Julie then this
He should remember they were elected
He couldn’t do that when he tried
He is a big mouth [Edited under Mumbrella’s comment moderation policy]. who has nothing but his job which is fast coming to its end
Then he can go overseas and spend more time [Edited under Mumbrella’s comment moderation policy].
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So where do you shop then????
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Coles, shut up and take my money!!!! You have my loyalty.
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Maybe Jones has shares in woolies and wants Coles to close? He may have some ratings but 16.8% out of what? Nah his days are numbered and be good to see some new blood on the airways .
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Done no more Coles food or Petrol
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Alan Jones as the Prime Minister… I shudder to imagine it.
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They aren’t dictating what can and can’t be said, they’re just choosing to not advertise with him, they’re free to do so.
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I hate to break it to you Spiro but your “Jonesy” is not going to take down Coles or have any appreciable effect.
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It’s called the dole….
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He’s a self centered egotistical moron who doesn’t deserve to be on the radio ….he should just shut up and disappear…
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Judging by these comments it looks to have had the opposing effect to what he was hoping for. As if people are really loyal to one supermarket. It should be whoever’s the cheapest for most of the products you buy.
After reading this though I am willing to make an extra effort to go to Coles that is appx. 2km further away. Thanks for the motivation Alan Jones!
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There is always another agenda to benefit him when it comes to his comments.
16% of the listening audience simply means 84% don’t listen to him.
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I absolutely LOVE Alan Jones. He is spot on with his views and so articulate and informed.
He also has his TV shows on Sky/Win with Peta Credlin and Graham Richardson. Do yourself a favour and watch.
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Why do you only print comments who dislike Alan Jones and not comments from people who like him! Seems like censorship to me!
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Why are you only publishing comments from people who dislike Alan Jones and not comments from people who like him! Seems like one sided censorship to me!
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New Zealand? Really? I think it is for the greater good that you are a former pitician of any party.
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Ii think you are mistaking “Well said” with nasty and petty
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Ummm.yes,they are. Sorry about that.
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Weird how anytime there is a post about right wing people in the media a lot of commenting by people who wouldn’t normally be here. Almost as if it’s orchestrated…hmmmm.
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Explain exactly how they are bullies.
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Marie,
You are not being censored.
Vivienne – Mumbrella
Marie, you are not being censored…. but you are wrong. Turn off the radio and walk outside.
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So we now have Left Wing companies, that’s going to put off half the population.
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Well, in a way – its all just great entertainment. Coles get free multiple live mentions, and who knows, it might work better for them than actual paid advertising.
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Given the quality of Jone’s audience there’s little chance of Coles noticing. And less of them caring.
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We’ll be shopping at Woolworths today!!
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To be fair, your above comment does sound like sarcasm to anyone with a modicum of intelligence.
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Imagine being dumb enough to be told where to shop by the likes of Alan Jones.
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Great opportunity for Coles to capitalise on the current ‘anti-Alan Jones’ sentiment and take it all the way to the finish line. Product line, ad messaging, the lot… Would open up a huge/growing conscious consumer market share.
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Anyone getting uptight with Jones for what he said about a person, have a look at what you’re doing yourself. He bad mouthed someone? I see a lot stronger, courser, more offensive language spoken in his direction. Does this mean you should lose your job to? ‘Old dinosaur’ I hear you say? Ageist, let’s get offended Alan.
Majority of what he says is spot on and more fact based than most media will have us simple minded people to know.
He’s a good bloke.
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@slice :
first thought ……nice concept. Second thought what could the product be that actual humans would buy?
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…mor than likely ‘james’ – but the bucktoofd hitlerette ova teh ditch [16yrs jail time for daring to view {eye meen – who’d want to? – is hardly the point} footage of the mosque outrage] needs 2b gorn as fast as possible n toot.de.sweet as wel?!
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ferkin ageist skum! … gud job yoof’s wasted on yooz, then!
.
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alun’s been on ~ $4 mill per yr for the past decade – wot penshun?
.
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So now companies are becoming left wing activists.
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No need to get personal with Jones He is sticking up for our farmers. If Coles robbs our farmers Coles are robbing us.
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