APN Outdoor takes bigger slice of $10m Sydney Airport outdoor advertising
APN Outdoor has strengthened its grip on one of the biggest outdoor contracts in the country winning the rights to sell advertising in Terminal 2 at Sydney airport from incumbent Ooh Media.
While APN already held the rights to outdoor advertising in and around terminal one, as well as sharing some rights for the outside environments at Terminal 2, today’s announcement sees it consolidate more of the airport’s business, thought to be worth in the region of $10m per year. Ooh Media still holds the rights to the Qantas terminal advertising.
The company, which floated on the Australian Securities Exchange last year, also revealed its results for the last week which showed revenues up 11 per cent to $250m with net profit after tax up from $22.1m to $23.7m.
On the Sydney Airport win Kerrie Mather, managing director and CEO, Sydney Airport said: “The tender process was extremely competitive and saw a number of strong offers received. APN Outdoor offered a winning combination of experience, an impressive record of delivery, fresh ideas and a commitment to developing new advertising that will be distinctive to Sydney Airport and we look forward to seeing it come to life.”
APN will undertake a renewal of some of the signage and implement more digital displays as part of the agreement.
APN CEO Richard Herring said: “We are very proud to be strengthening our existing partnership with Sydney Airport, a world class facility and Australia’s busiest airport.
“Sydney Airport has long been known as the premium outdoor environment and we are looking forward to taking its outdoor offering to the same level. Backed by an extensive redevelopment plan, we will ensure our clients have the opportunity to connect their brands with this unique, traveller audience in a high quality environment.
“The addition of the T2 terminal to our Airport portfolio, Australia’s busiest domestic terminal, will significantly enhance our reach of this audience and generate exciting opportunities to improve engagement.”
Last year the company also picked up the contract for Auckland Airport.
Alex Hayes
