Artists show story behind their work for Uniting Medically Supervised Injecting Centre campaign
Artists have told their story through their art work for the Uniting Medically Supervised Injecting Centre’s (MSIC) annual Art from the Heart Cross campaign.
Created by DDB Remedy, the campaign aims to promote the annual art exhibition and help auction off the art works created by patients of the MSIC.
DBB Remedy’s campaign for the Uniting Medically Supervised Injecting Centre
Each ad uses the tagline ‘behind every painting is a powerful story’.
Scott Smith, executive creative director at DDB Remedy, said in a statement: “We went to the centre and saw first-hand just how invaluable the services they provide to disadvantaged and socially excluded individuals are.
“For some participants, the experience of painting and exhibiting is the first time in their life they have been acknowledged for an achievement. It is an experience that helps to develop their sense of self-worth, confidence, and is encouragement to think beyond their current circumstances.
“We wanted to celebrate not only the diversity of the artwork but also the individual stories, the truly transformative power of the program, and provide a window into the powerful emotions that make this art so compelling.”
The campaign will run in local print media.
Credits:
- Uniting
- Caroline Elton – Head of Marketing
- Julie Growcott – Marketing Manager
- DDB Remedy
- John Bertolini – Managing Director
- Scott Smith – Executive Creative Director
- John Lam – Creative Partner
- Dawn Scanlan – Senior Producer
- Narve Thakrar – Group Business Director
- Fran Milena – Business Director
- Sally Kerfoot – Business Manager
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
Art from the Heart Cross campaign
behind every painting is a powerful story
DBB Remedy
Uniting Medically Supervised Injecting Centre
