Asian agencies in Australia: a quiet game of patience

In a piece that first appeared in Encore, Robin Hicks says Asian agencies are still to make their mark Down Under, but don’t rule them out yet.

Toyota, Samsung, Kia, Hyundai – these Asian-born brands are now household names in Australia. So why are the Asian agencies that represent them here anonymous?

Cheil’s Cannes winning virtual supermarket

In fairness, it’s still early days for Japan’s Dentsu and Korea’s Innocean and Cheil, which have been in the market only a few years combined. But talk of their progress makes for a “very short conversation”, says pitch doctor Peter McDonald.