Atlassian and Atomic 212 create light displaying supporting marriage equality

Software company Atlassian and Atomic 212 have parented together to create a light instillation in the centre of Sydney to support marriage equality.

The announcement:

Atlassian and Atomic 212° reach over 144 million people to support the “Yes campaign”

IT giant and true Australian success story Atlassian has partnered with Atomic 212° to support the “Yes campaign” with a giant light installation in the centre of Sydney, and the project has gone gangbusters! In a few short weeks, more than 144 million sets of eyes have been exposed to the positive message which supports same sex marriage.

The giant installation lights up the entire Atlassian building on George Street in Sydney every night and promotes the message #Loveislove.

Atlassian Director of Communications Amy Glancey said: “Atomic 212° is one of “those” agencies. The type where culture is palpable and creativity breeds. A place where stories happen and ideas are born. When you’re there, you don’t want to leave. And when you leave, you want to go back.

“I have been blown away by the team’s energy and unique ability to break down complex problems, and ideate around solutions. They have a trademark “Atomic” approach which is highly creative and seldom found.

“Innovation takes risk – it takes courage to trailblaze and peek around corners. I value Atomic 212°’s creative approach and bold execution, but it’s their courage and fearless uniqueness that makes
them truly innovative. I feel lucky to work with Atomic212 and proud to call them a partner of Atlassian.”

Atomic 212° Executive Creative Director, Jonas Lembke says: “Partnering with Atlassian is amazingly inspiring, and a sign of where our business is going. The results of this partnership will spark projects that will have real impact, not only on Atomic 212° and Atlassian, but for coming generations of Australians.

“This is a truly important message to get out there, and we are proud to work with a company that it so willing to take a stand, says Lembke”

“This is by-far one of the most important projects I have been involved in, and I am happy it addresses a turning point within our history, and how often do you get to say that?,” says Atomic 212° Graphic Designer Jessica Sweeney.


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