Aussies choosing not to pay for TV: FAST market booming

Nathan Jolly

October 31, 2023 9:10

Free ad-supported streaming television will be a $480 million market in Australia by 2027, according to a new report commissioned by Samsung Ads.

The Behind the Screens report reveals that Australia is among the top five markets when it comes to the FAST market, with global revenues expected to triple by 2027.

For the uninitiated, FAST channels operate much like traditional free-to-air channels, where the content is played in a linear fashion, intercut with commercials. It cannot be watched on-demand per se (if you miss the start, you miss the start), but is often highly specialised – see the 24/7 Blue Heelers channel for an example.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.