We’ve invented scrolling social media feeds for Rimmel, says agency

Rimmel London's "social media feed"

Rimmel London’s “social media feed”

A new campaign for make up brand Rimmel London by HM Communication Group is claiming a media first by turning billboards into what it claims are “scrolling social media feeds”.

The billboards for Rimmel’s Apocalips product are not actually digital, but feature posters in the style of a social media update.

HM claimed in an announcement: “It was a bold move to step away from historically proven media models and execute a campaign built fundamentally on the changing “Apocaliptic” world of our female consumer. Our research and insights into their one undivided offline and online world showed that our female consumes media seamlessly and our execution reflects that. This innovative launch idea seamlessly transforms an existing static medium to take social media into the streets, inspiring consumer engagement in a visual way.”


Rimmel London facebook campaign

rimmel repost to win

The campaign is being backed with a competition on the brand’s Facebook page which asks followers to repost the competition in order to win a supply of the product. The contest appears to breach Facebook’s terms and conditions on brand contests.
Facebook terms and conditions



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