Blogger commercial deals do not compromise authenticity claims TV show creators

Bloggers can maintain authenticity and influence whilst also featuring in marketing driven content argues two producers of a new blogger focused E! entertainment show.

Philippa Whitfield Pomeranz and Rebecca Buttrose, who have created a new TV show called Fashion Bloggers TV, believe writers similar to the ones who appear in the show are changing the face of the media landscape.

But they argues an enhanced profile through a commercial TV show or branded content does not jeopardise their position as an authentic and relatable source for their audiences.