How to build successful Facebook advertising campaigns
Steve Weiss was a struggling stand-up comedian in New York when he first started using advertising on Facebook in 2006. Now he is the director of MuteSix, a Facebook advertising agency managing over $100m in billings. Mumbrella’s Paul Wallbank shares what Weiss has learnt along the way.
“I wanted to figure out how get people to come along to my stand up comedy shows,” says Weiss of why he first spent money with the social media giant.
Steve Weiss presenting at Mumbrella360 earlier this month
At Mumbrella360 earlier this month, Weiss shared what he’s learned about building successful Facebook and Instagram campaigns. His main tips are strategic targeting, varied creative content and staying on top of the platforms’ rapidly changing systems.
Weiss believes Facebook’s targeting options levels the playing field between large and small brands and his advice is to be strategic in placing advertising.
