Cashrewards announces new CMO

Cashback platform Cashrewards has announced the appointment of a new chief marketing officer.

Former Lendi Group senior executive, Zara Cobb, has taken on the role, replacing Nicole Bardsley, who departed earlier this year to take on the head marketer role at Uber ANZ.

She joins with over 20 years of marketing experience across Australia, the UK and Europe, most recently at Lendi Group where she was group CMO, before being promoted to chief growth officer last year.

“I am thrilled to be taking this role at Cashrewards and to be a part of the next chapter of cashback in Australia,” she said of her appointment.

“From the moment I met the team, I knew this was the absolute right next step – with an inclusive culture, a collaborative mindset and an ambitious plan for future growth I am honoured to play a part in Cashrewards’ success.”

Cashrewards’ chief executive, Anthony Seymour-Walsh, said: “This is an exciting time for Cashrewards as we continue to grow as a business, enhance our member experience, and look for ways to provide ‘moments of YAY’ for our members, merchants and partners.

“We are fortunate to have Zara join our team at a pivotal time in our growth and we are excited to benefit from her expertise across our many marketing initiatives and beyond.”


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