Features

Shifts and shuffles: Will next year’s radio tweaks fuel new rivalries? 8

24 hours with The Works’ Douglas Nicol

GfK’s plan to overcome electronic ratings systems’ ‘incomplete level of listening’ 1

Ageism is the diversity debate’s ‘forgotten issue’ | Mumbrella360 video 3

‘It’s worse than not advertising’ – how your TV ads can boost your rivals 7

The trials and tribulations of viewability | Mumbrella360 video

Campaign Review: The verdict on Chris Hemsworth for Jacob’s Creek and Vodafone’s cancer researchers

Why politicians twerk on TV and rap on radio 1

24 hours with Women’s Health editor Jacqui Mooney

Head to Head: Is the traditional PR agency model broken? 1

How avocado-munching hipsters are strangling the magazine industry 13

It’s 23:59 on AI eve, and strategists need to prepare | Mumbrella360 video

‘Flaunting’ their bodies, the male ego and being called a bogan: Bickmore, Keller and Molan on being a woman in the media

24 hours with Taryn Williams, CEO of The Right Fit 8

How to avoid vomit-inducing interactive experiences | Mumbrella360 video 3

Campaign Review: The verdict on Virgin’s Uptimists and the B-grade actors of HRC’s racism ad

‘It’s not advertising, it’s communication’: Mike Yapp of Google’s The Zoo | Mumbrella360 video

Media execs reveal their greatest mentors and morning rituals

24 hours with Chris Gray, managing director, Daylight 1

Australia’s most authentic brands: ‘Amazon is already here’ | Mumbrella360 video 1

Head to Head: Does the PR industry need more creatives? 1

‘This is not radio’: How to make successful podcasts

Byron Sharp on conference pontification, marketing absolutes and marketer pride 6

How not to screw up music-based marketing | Mumbrella360 video

24 hours with Penny Rowland, director of marketing at The Australian Ballet

Turning a ‘national obsession’ into an ‘analytical art show’: ABC launches Screen Time 3

Why hiring not firing is the secret of performance culture | Mumbrella360 video

Media execs – What I wish I knew when I was 20 1

Why Punkee is choosing likes and shares over website traffic 2

Industry associations ‘do nothing’ on transparency | Mumbrella360 video 1

Campaign Review: The verdict on Carlton Draught, Crownbet, Sportsbet and Ozmosis 1

24 hours with Sabri Suby, founder of King Kong 3

Meet the bikini-loving, follower-buying, filter-using extra-fraudinary influencers | Mumbrella360 video 5

Head to Head: Is there room for ethics in PR? 3

Breakfast radio competition to heat up as stations tweak next year’s lineups 4

How brands can utilise messaging apps without annoying their customers | Mumbrella360 video

Sizing up The Monkeys Melbourne creative contenders 5

How News DNA’s WHIMN became Australia’s biggest women’s network 2

24 Hours with Amelia Ward, PHD’s head of digital

Consult multicultural groups before you devise your marketing, says awards judge

Marketing in the age of agelessness | Mumbrella360 video 1

Marketing after the singularity: What AI will mean for brands – video

Campaign Review: MLA Lamb, Berlei, Surf Life Saving Australia and Koala

Adland is white, straight and hopelessly out of touch | Mumbrella360 video 2

24 Hours with Simone Krakowiak, country manager ANZ for Rubicon Project

Keeping creatives and analysts working in harmony | Mumbrella360

‘Acceptance, atonement, recovery’: How to rebuild your personal brand

Head to Head: Are influencers a long term marketing solution? 3

How Spotify turns data into customer demand | Mumbrella360 video 5

Why the Guardian is investing in Australian documentaries

Is your business marketing to millennials properly? 6

Facebook CMO Gary Briggs on the need for speed in marketing | Mumbrella360 video

Bauer CEO Paul Dykzeul: We’re not in trouble, we’re adjusting 17

7 things we learned from Bob Hoffman this week 8

Campaign Review: The verdict on No campaign, Hungry Jacks, Betoota Advocate/Virgin Mobile and Healthy Care 1

How to build a successful Facebook advertising campaign | Mumbrella360 video

24 hours with Tyler Greer, director, global sales strategy at Exponential 11

Martech, adtech and the challenge of big data | Mumbrella360 video

How Mr. Glasses guerrilla marketed IT with less than $10,000 26

The tales that prove sexual harassment is still a major issue in the Australian ad industry 18

Head to Head: Is the press release dead? 2

MEC and Maxus to be called Wavemaker as CEO Tim Castree hails ‘epic’ pace of change with merger 1

How I got here: Omnicom Media Group’s Cheuk Chiang

How Fairfax hopes to encourage a ‘broad range of debate’ through its new online platforms 1

Design thinking proves its okay to fail | Mumbrella360 video

Neuroscience explains why Evian’s dancing babies didn’t boost sales | Mumbrella360 video

‘It’s a bad time to be boring’ – why retailers must focus on customer experience

‘People don’t hate ads’ – how media companies are creating relevance for marketers 2

24 hours with Nicky Briger, editor of Marie Claire

Campaign Review: The verdict on Dick Smith, Say No to No, Air NZ and Arnott’s

The dying art of being predictable | Mumbrella360 video

Drivetime shapes up as radio’s 2018 battleground after Hamish & Andy’s long goodbye 2

The science of creating meaningful content | Mumbrella360 video

From War of the Worlds to the Candy Crush gameshow: Ten’s new owner CBS

The rise of personalised customer experiences

The anthropology of social media | Mumbrella360 video

24 hours with Squad Ink co-founders Matthew and Terry Squadrito

How to create a culture brand in a post-Brexit, Trump world | Mumbrella360

How to turn a TVC into a Facebook ad, the PockeTVC way

Collaboration: A blessing or a curse for the ad industry?

How The Australian returned to profit for the first time since 2008 7

How to build a modern TV ad | Mumbrella360 video

Campaign Review: The verdict on Carlton Dry, Stan, Tourism NT and Australian Defence Force

‘Engaging, personable and digestible’: How realestate.com.au cracked its Lifestyle content 2

24 hours with 92.5 Gold FM breakfast host Peter ‘Spida’ Everitt

Studio 10’s Jessica Rowe on being fired while on maternity leave | Mumbrella360 video 3

Senior adland execs explain why they’re refusing to work on the ‘No’ campaign in the same-sex marriage debate 44

Media companies draw varied lines on same sex marriage advertising 6