Features

24 hours with Taryn Williams, CEO of The Right Fit

In this 24 hours with, talent agency CEO Taryn Williams talks wannabes, Trello and why you should never give your number to a recruiter.

5:40am

My alarm goes off and I get ready and walk to the gym for an hour-long HIIT class, run home and take shower. Check Slack messages and emails from overnight.

I put on my uniform of all black – I wear all black most days to save time choosing what to wear.

7:00am

Hit my desk, and rearrange my Trello board of projects and tasks for the day. I do a quick skim of the news and social media, and Slack my team anything relevant from these for their jobs, before heading out the door to attend an influencer breakfast that theright.fit is holding.

8:00am

I arrive to help my theright.fit team set-up the event and to greet our MC, Maz Compton, and our impressive panel guests: Tiffany Farrington, founder of Social Diary; Sophie Muir of Red Agency; and digital influencer Dan Conn.

This should be an opinionated panel!

9:00am

After some time to mingle, our panel discussion begins as breakfast is served.

Tiffany Farrington talks about how the authentic and transparent influencers really stand out from the “wannabe influencers that are being fraudulent”, and influencer marketing regulation is becoming more prevalent and will expose the quality of influencers.

Influencer Dan Conn agreed and explained that as much as brands look for relevance, influencers should also look into brands to ensure it fits with their values and content.

Sophie Muir concurred that it isn’t all about numbers, and we should not rule out micro-influencers that have highly engaged niche audiences or specific focus areas that are relevant to the brand.

The panel also talked about the problem of influencers posting about conflicting or competing brands within weeks of each other, and, well, many other hot topics about influencers.

11:00am

The event wraps up and I’m off to my next meeting!

Return the calls I missed while I was at the breakfast event, as I drive to my next meeting (hands-free, obviously), which are mostly regarding a role we have advertised for a new developer. Vow never to give my phone number to a recruiter again.

My next meeting is a producer on the lookout for talent for a TVC he is shooting next week. I take him through our platform to show him how he can post a job for free for a male actor. We get it done quickly and applicants start pinging in to his inbox before we wrap up, so he’s suitably impressed.

12:30pm

Back at my desk and find some goodies have been delivered for me from LaPrairie while I was out, plus flowers as a thank you gift for speaking at the CommBank Women in Focus Annual Conference. Feel all warm and fuzzy, and the stress levels come down… for about 10 minutes.

1:45pm

Phone call with one of our investors with a status update of the next round of fundraising we are doing, and scheduling follow-up budget meetings.

Sign some documents.

3:00pm

Quick check of the admin dashboard, job statuses, new talent approvals, and get a pulse for how the day is tracking against our budget. 

Take a call from Cat in my Melbourne office, asking my opinion on some new landing pages and review these with her.

Realise I now have 56 unread emails and start the never-ending battle to clear my inbox.

4:30pm

Call with my mentor to get his feedback on two candidates I’m considering for a new role.

Then finish updating a creds deck for a presentation for the following Monday, and shoot off to design team to add finishing touches.

6:30pm

Late for call with Sage, general manager of my other business, WINK Models. Send her an apology SMS, and promise to call her when I jump in the car.

7:30pm

Inbox still not quite empty, but already late for my dinner so I quickly get changed at the office and jump in the car. Finally call Sage and sign off the list of charities she has decided the company will sponsor this year, and get feedback on the Diversity campaign we’ve just launched. 

7:45pm

Sneak in just as everyone is getting seated at ACME restaurant. The dinner is a quarterly catch up organised by Chris Wirasinha from Pedestrian.TV, and brings together 15 thought leaders from different spheres for a night of great conversation and yummy food. I’m sat next to my good friend Beau Neilson, and get to catch up before a little chair swap to meet new friends.

10:15pm

Sneak out so as to not break up the fun. Would love to stay but I have a few things left to get off my desk for the day.

10:30pm

Back home and after a hot shower, clear out the last few emails.

11.15pm 

Put phone on charge (no phones allowed in the bedroom!) and jump into bed. Read two chapters of The Hard Thing about Hard Things by Ben Horowitz, to help me wind down. 

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