Head to Head: Is the traditional PR agency model broken?
In this series, Mumbrella invites the most senior PR professionals to share their opposing views on the industry’s biggest issues. This week, PPR’s Michael Pooley goes head to head with ZADRO’s managing director Felicity Zadro.
This week’s debate us all about whether the traditional PR agency model is broken. Pooley argues yes, it is, and agencies focused primarily on media relations will find it difficult to stay relevant. Zadro however, says traditional models will survive as PR is, and always has been, about listening to clients and telling their stories.
Who do you agree with?
Is the traditional PR agency model broken?
Yes, argues, Michael Pooley, chief operating officer, PPR:
And then conversely we have a number of people who say they work in “PR” whose idea of PR is to get as many party invitations for themselves as possible, be photographed with as many D-grade celebs as they can, and then organise the occasional bar opening and plead with Melbourne’s diminishing social snappers to print a photo or two.