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Campaign Review: The verdict on Virgin’s Uptimists and the B-grade actors of HRC’s racism ad

Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Sharon Edmondston, creative director at M&C Saatchi, and Paul Fenton, creative partner at YOLO offer their views on new work for Virgin, the Human Rights Commission, McGuigan Wine and Citi

October 26, 2017 9:09
Brand: Virgin Airlines
Agency: DDB
The Verdict: The strategy is stronger than the creative

Virgin Airlines Australia launched its first campaign with DDB, with the tagline ‘Uptimism’, aiming to differentiate Virgin between its biggest competitor Qantas.

Sharon Edmondston, creative director, M&C Saatchi, says:

Edmonston: “Ownable, memorable and believable as a platform”

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Advertising Archibald / Williams Banjo Citibank Human Rights Commission M&C Saatchi McGuigan Wine MKTG Paul Fenton Sharon Edmondston Uptimists Virgin YOLO
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