Sizing up The Monkeys Melbourne creative contenders
Ahead of their impending Melbourne launch, The Monkeys have a monumental decision to make: who will lead the creative charge? Mumbrella’s Abigail Dawson assesses the potential candidates.
With the investment of its new parent company Accenture, The Monkeys is launching a sister agency in the Melbourne market.
Leveraging on its brand of creativity, The Monkeys announced a succession of clients wins – CrownBet, Australia Post and Holden Equinox – before even landing an office space or a head creative.
Accenture’s Michael Buckley, The Monkeys: Mark Green, Scott Nowell and Justin Drape
This is a Mumbrella generated story that really shows their lack of Melbourne knowledge. There are great agencies in Melbourne and The Monkeys is an unproven (in the longterm) proposition. And their new team is a crew that is no more formidable in this environment than they were at Clemengers. Everyone in Melbourne admires Clems…but they are not feared. They are just people working hard and are not in any way god-like. They are known because they relentlessly pursue awards as a measuring stick. And that’s one measure. But in Melbourne they is great talent everywhere. Mumbrella…focus on the broader Melbourne industry…not just the celebrity gossip.
Rubber was listed as CD
Ant is the ECD. It’s worst kept secrete in town.
Hey Mumbrella…you make every issue a conference ( your prime revenue earner methinks). Maybe you can do one on the Melbourne market.
Speculation. Another way to click bait the audience. And create difficulty for those speculated about. Poor form of journalism, in my opinion, despite it probably rating as a winner.
This sort of “journalism” has no place in our industry. These are not public people. They are private citizens and deserve privacy. Your speculation is damaging and conceited.