24 hours with Sabri Suby, founder of King Kong

In this '24 hours with...', Sabri Suby, Melbourne-based founder of digital agency King Kong, talks Uber Eats, a team trip to Bali, and detaching from screens after 6pm.


As a new dad, I’m no stranger to early starts. I wake up, get dressed and pack my gym bag. I try not to wake my wife and daughter as I head downstairs.


Head off to the gym. As I get in the car, I open up iBooks and turn on my current audio book: The Perennial Seller by Ryan Holiday.


After the gym, I make my way into the King Kong headquarters and start working on my biggest task for the day. I see my inbox as somebody else’s to-do list for me, so I always work on my tasks first before getting into my emails.

Today I was putting together my presentation for our monthly meeting. Combing through our sales stats, company revenue, new additions to the team, client wins, and team photos from our recent staff trip to Bali.


I gather the tribe together for our monthly watering hole catch up to celebrate the wins of the month, big and small. Today we welcome two new team members, share four awesome Google reviews left by clients, celebrate our top salesperson for the month by sending him and his partner to Sydney for the weekend, and recap our team trip to Bali in August.

The whole team smashed out their targets earlier in the year and as a reward, I took the whole team to Bali for some well-deserved relaxation.

We briefly discuss the company’s growth plans for the next 24 months and how many new team members we’re going to need to service our client target while still maintaining the standard of work we’ve become renowned for. And we talk about how we’re going to generate enough leads to hit all those figures.

We wrap up the monthly meeting with a master class by our tribesman Michael, teaching the whole team how to set up a Google AdWords campaign from start to finish and showing the team what kind of results he’s been achieving for our clients. We briefly discuss how Google AdWords need to fit into a broader strategy that focuses on sales enquiries for the clients.


I jump in on the daily sales meeting once a week to catch up with the team and discuss any struggles they’ve been facing and what extra value we can be giving prospect clients to make it a real no-brainer for them to choose King Kong.


While the cameras are being set up, I squeeze in a cuddle session with my nine-month old daughter and chat to my wife. My wife is a champion and works from the office a couple days a week, with our daughter in tow!


Time to film some new video content for King Kong. This month I was putting together video content on traffic generation. The finished content gets placed in our sales funnel. We aim to create as much free, valuable content as possible to help the user’s journey shift from being a stranger to a client, as smoothly as possible.


My lunch arrives – some chicken and veggies delivered by Uber Eats, as it’s a pretty full day today.


I get back to my desk and start working through my emails until I reach ‘inbox zero’. I generally receive around 200 emails a day; not all are actionable but I read every email to make sure I don’t miss anything that requires my attention. I re-direct certain tasks to my team that don’t require my involvement, and get my inbox down to zero!


I meet with my operations manager who gives me a run-down of what’s happening across the business and discuss what’s in the works.


My people and culture manager then sits down to discuss the candidate pool and if we’ve found unique talent we could potentially add to our team. We discuss which teams need more support and prioritise our talent search.


Our in-house PR manager then fills me in on what pieces have been published in this past week and what’s in the planner. She picks my brain, audio recorder on the table, so that she can go away and get all my thoughts onto paper.


I start my five-minute lightning round sessions with the rest of my team. I block out time twice a day for my team to book in with me and go over strategy questions and any road blocks they’re facing. This prevents the ‘can I have a minute’ disruptions throughout the day, ensuring I get through all my work but am still available to my team.


I leave the office, but my work day is not quite finished.


I go for my afternoon run. I find I do some of my best thinking while exercising. Before I jump back in my car I quickly check my emails on my iPhone just to check if there’s anything else I need to action before the end of the day. As I get in my car, I fire up my audio book again for the commute home.


I arrive back home and put away my electronic devices. I try to always detach from any screens after 6pm (however, it can be hard!)


I join my wife and daughter for dinner and then spend the rest of the evening having quality time with my family.


Calling it a day, I get into bed.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.