7 things we learned from Bob Hoffman this week

Earlier this week, Mumbrella made its way into the ThinkTV offices to interview San Francisco-based adland cynic Bob Hoffman. Here’s seven of the most important things we learned during our chat with the infamous Ad Contrarian.

Good people make great things

How can we make advertising less annoying? Bob told us: “The first thing we have to do is to get better people working on it. You’re not going to get great advertising from mediocre people.”

Clickthrough rates are about as close to zero as you can get

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