Client losses, staff churn and the departure of seasoned talent – one year ago Bohemia, once riding high, was in danger of crashing and burning. Then it was bought by M&C Saatchi. Mumbrella’s Abigail Dawson sits down with M&C’s group CEO, Jaimes Leggett, and Bohemia’s managing partner and co-founder, Brett Dawson, to reflect on the acquisition, what’s working, what’s changed, and whether anyone is still wearing Speedos to work.
8
Has M&C Saatchi given Bohemia its much-needed lifeline?