Features

There’s 2.5 quintillion bytes of data in the world every day – but it's nothing without a story

Nik Kontoulas, the founder of digital creative agency JustEggs (formerly known as Eggmobi), tells brands to remember that data in digital advertising is meaningless unless it is coupled with a great ad

There’s 2.5 quintillion bytes of data in the world every day – but it’s nothing without a story

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History Will Be Kind’s Emma-Jane Granleese on her agency’s ‘no ego culture’

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Kim McKay Mumbrella Travel Marketing Summit

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What our brains tell us about the best ads

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From Coles to Samsung, here are 2017’s biggest PR account wins

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2017’s biggest PR hires and departures

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2017’s biggest creative agency hires and departures

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The biggest creative pitch wins of 2017

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Harvey Weinstein, dual citizenship and the royal wedding: Newspaper and magazine editors look back on the year

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What was the biggest story this year? Digital publishers reflect on the year just gone

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Christmas Campaign Review: The verdict on the best and worst Christmas ads of 2017

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What will the radio landscape look like in 2018?

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Why people are the most important thing in the machine dominated world of programmatic

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Head to Head: Is storytelling in PR worthless?

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How much change is too much in radio? ARN programming boss explains his controversial 2018 line-up decisions

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‘The idea of what TV is will change’ – the challenges and opportunities of addressable TV

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Australia’s never been more diverse, so how do you target multicultural audiences?

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Why The Big Issue is bucking the publishing trend

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24 hours with MediaCom global ECD Gemma Hunter

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Inside the five most eye-catching launch campaigns of 2017

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Audio bosses on programmatic, zero screening and making voice work on social

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Where do magazines fit in the media mix?

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Why NAB embraced human centred design | Mumbrella360 video

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Commercial TV execs look back on a tight year

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Campaign Review: UberEats’ celeb spots, KFC’s Buckethead Army and Foxtel Now

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24 hours with Lisa Bora, partner, KPMG Australia’s Customer, Brand and Marketing business

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Creating relevant, targeted ads without scaring your consumer | Mumbrella360 video

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Head to Head: Should PR be directly tied to brand performance and sales?

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Digital advertising won’t survive without better creative | Mumbrella360 video

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24 hours with 2Day FM host Ash London

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Why adland still suffers from heart attack-inducing managers | Mumbrella360 video

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Head to Head: Can higher education really train future PR executives?

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Next year’s TV lineup: Bullish and optimistic or repetitive and safe?

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‘PR isn’t an afterthought’: TBWA’s new agency approach

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